Vol. 7 No. 3.2 (2019): Archives of Business Research

Special Issue 2019

• Impact Of Taxation On The Performance Of Small And Medium Enterprises In Aba, Abia State, Nigeria

  Agu Godswill Agu, Onwka Okwara Onwuka, Obinwanne Aruomah

  1-15

  • PDF

• Insurance Premium And Economic Performance In Nigeria: A Variance Decomposition Approach

  Peter C. Uruakpa

  16-33

  • PDF

• Predictors Of Consumers’ Choice Of Buying Outlets In Imo And Abia States, Nigeria

  Chukwuemeka A. Onyeagwara, Godswill A. Agu, Ebeke Egele Aja

  34-48

  • PDF

• Knowledge-Driven Economy As A Panacea For Economic Recession

  Ukeh Micheal Eke, Wilson Ani

  49-56

  • PDF

• The Consumer in a Globalizing World: Insights from a Multi-Level Marketing Firm

  Nnamocha Obiageli Angela

  57-65

  • PDF

• Impact Of Customer Touch Point Management On Banks’ Performance

  Agu Godswill Agu, G. Etuk Samuel, Madumere Humphrey Ikenna

  66-73

  • PDF

• Impact of Celebrity Endorsement on Brand Image: A Survey of GSM Users in Umuahia Urban, Abia State

  Chioma Philips O. Nto, Alexanda Ogbonna Udu Kalu

  66-73

  • PDF

• Gender Differences in Stress Management: A Literature Review

  Paul Chinedu Agu, Innocent Ndu Kalu, Athony Chidi Ezekwe

  74-82

  • PDF

• Investigating the Impact of E-Marketing Adoption on Marketing Success of Small Business Enterprises in Abia State, Nigeria

  Princewill Osinachi Njoku, Cyril Anamelechi Chiana

  90-101

  • PDF

• Prospects And Problems Of Electronic Marketing Application: The Nigerian Perspective

  Obi Keneth

  102-105

  • PDF

• Application Of Strategic Marketing On Tourism Management In Nigeria

  Virginia Benson-Eluwa

  106-112

  • PDF

• Product Quality Perception and Customer Loyalty

  Anthony Nwachukwu, Virginia Benson-Eluwa, Ikechukwu. Ejirihugha Valentine, Obi Keneth

  113-121

  • PDF

• Impact Of Money Market Reforms On Economic Growth Of Nigeria 1990 – 2017

  Peter C. Uruakpa

  122-134

  • PDF