Archives of Business Research

Exploring Young Consumers' Satisfaction with Online and Offline Banking Services:

Felix Nana Kofi Ofori, Ammar Gibson, Kenneth Appiah — Sun, 12 Jun 2022 00:00:00 +0000

Purpose: The main objective of this article examines the differences in the switching behaviours of older (Generation X and baby boomers) and younger (Millennials and Generation Z) customers of banks in the UK, with emphasis is on online and offline banking services. The secondary objective is also to evaluate the influential factors of customer satisfaction in the banking sector relating to customer switching behaviours.

Design and Methodology: The study adopts a positivist approach by using questionnaire survey to gather data from 106 clients of banks in the UK. The questionnaire comprises 30 questions, the majority of which use a 5-point Likert scale.

Findings: No statistically significant difference is found when the switching behaviours of older and younger customers are compared. However, younger customers perceived online banking as more useful due to their greater ease-of-use. Critically, security and ease-of-use are the most noticeable determinants of customer satisfaction influencing switching behaviours.

Research Limitations: This study lacks a managerial perspective on switching behaviours. This means that the applicability of the findings to banks in the UK is limited, suggesting that a further exploration in that respect may be warranted.

Practical Implications: Banks in the UK are urged to re-focus their customer relationship strategies to improve security and perceived ease-of-use. It is also recommended that marketing campaigns are launched to inform the clients about the benefits of online banking with a specific emphasis on perceived usefulness and ease-of-use.

The Contribution of Circular Tourism to the Sustainable Development of Greece

Agisilaos Economou — Fri, 17 Jun 2022 00:00:00 +0000

Tourism today is an organized activity, which serves a variety of travelers’ entertainment needs, but at the same time brings financial resources to the places that receive visitors. In other words, it is an economic activity that lies in the laws of supply and demand. Therefore, the process of tourism development is largely related to what a place has to offer in terms of natural and cultural resources and services, and is a positive economic process which brings financial resources to the place that develops it.

However, in many Greek tourist destinations, due to the increased number of tourists they receive, there is an over-consumption of their resources and an imbalance in relation to the carrying capacity of the area. As a solution to the environmental and social problems created by tourism, in the present work, circular tourism is proposed for Greece. That is, the one who is based on the respect and preservation of socio-cultural and environmental resources, as well as the harmonious coexistence of tourists-visitors and employees in the tourism sector and the local community

A SURVEY ON THE STATE OF DIGITAL HUMAN RIGHTS MANAGEMENT AND INTERNET USE IN UGANDA

Martha Kibukamusoke — Fri, 24 Jun 2022 00:00:00 +0000

There is tremendous increase in the use of Internet across the world including Uganda. Freedom of internet use including documentation of rights violation has been done in Uganda, defending the rights of victims has been low because the existing legal framework and new policies limiting internet access, free speech have further suffocated them. The paper presents results from a study conducted using mixed methods approach on the digital human rights in Uganda. Data collection (qualitative and quantitative) techniques applied and followed by a rigorous systematic scientific inquiry along the processes of; facts determination, analysis and reporting. The aim of the study was to explore the uncertainties in the policies that limit the use of internet and digital human rights enjoyment.
Of the 525 target respondents, 547 participated in the study with; 451 citizens, 17 media, 41 state actors, 17 special interest groups, 9 women rights activists and 12 others. Furthermore, the results showed that the factors hindering the enjoyment of digital rights and internet freedoms include government failure to monitor set policies, failure to sensitize people on digital rights, limited knowledge on existence of digital rights, high charges on using social media and gender inequality.

Systematic Market Risk Adjusted for Liquidity Cost in the Banking Sector

Medhat Hassanein — Fri, 24 Jun 2022 00:00:00 +0000

The emergence of one or more risks in the financial markets during a specific period causes a financial crisis. Financial crises impact financial stability, which is a key concern for all financial authorities, including central banks. One way to mitigate the risks any economy faces is to understand the origin of risk and how it spreads through the financial system. Liquidity risk goes hand-in-hand with market risk, as they affect each other during a crisis. After the 2007-2008 global financial crisis, banks showed that they need monitoring and efficient liquidity management during both stress and normal conditions; that is, they require better integration of bank liquidity and market risk management. In this study, we present a new methodology to forecast the systematic market risk adjusted for liquidity cost based on the Conditional Value at Risk (CoVaR) risk measure and asymmetric conditional copulas. We analyze a sample of international banks based on asset size in the US, EU, and Asia. Our hypothesis confirms that liquidity risk goes hand-in-hand with market risk, as they affect each other during a crisis. The results show dependence in the tails of the banks’ returns and the market returns. These are very high generally, and even higher for the Covid-19 period than for other periods. The effect of both market risk and liquidity risk on banks during a crisis period is less than in non-crisis periods because banks are well informed institutions and can anticipate a financial crisis and mitigate risk, which explains our results.