Archives of Business Research <p>ABR is founded by Services for Science and Education (SSE) United Kingdom where it is strongly believe that excellence in research is the key to benefiting academics, businesses, societies and other relevant stakeholders at local, national, regional and international levels.</p> en-US (Thomas Harvey) (Olivia Adam) Mon, 14 Sep 2020 10:51:58 +0100 OJS 60 Souvenirs: Their Role In Tourism Industry, Cultural Heritage And Their Utilization In Experiential Teaching <p>This article presents research that examines souvenirs and their role in tourism and consequentially in a country's economy. Its purpose is to examine their importance and contribution to the local community by encouraging local economic growth as well as their educational importance and how teachers can use them as starting point for experientially teaching cultural heritage through practical application of art and history in the educational learning process.</p> A. Balermpas, M. Manola Copyright (c) 2020 A. Balermpas, M. Manola Mon, 14 Sep 2020 10:56:40 +0100 Effectiveness, Challenges and Countermeasures of China-CEE Cooperation <p>China-Central and Eastern European Cooperation (referred to as “16+1”, later developed into “17+1” or China-CEE Cooperation) is an important element and effective complement to China's efforts to promote the development of cooperation among the 17 CEE countries, the balanced development of the CEE sub-regional and the development of various areas of China-EU cooperation. Since 2012, when the framework was proposed, it has witnessed the establishment of a cooperation and coordination mechanism guided by leaders' meetings, ministerial meetings and forums or expositions for building a comprehensive, multi-field and multi-level pattern of cooperation. The framework is based on the interests of both sides and in line with the trend of common development, mutual benefit and win-win. In the eight years, it has achieved fruitful results in the areas of policy communication, trade and investment growth, infrastructure construction, capital financing and civil exchanges, so as to promote the economic stability and sustainable development of countries involved. It also faces internal and external challenges, like the imbalanced development, divergent interests, interference by interested countries, and the deterioration of security situation in the Middle East. As the cooperation deepens, it is important to adhere to the principles of mutual benefit and win-win and dock with different frameworks on all fronts. It is necessary to better understand EU laws and regulations and seize new opportunities for cooperation, including civil exchanges, etc.</p> Qianyu Zhu, Xiaoshan Yan Copyright (c) 2020 Qianyu Zhu, Xiaoshan Yan Mon, 14 Sep 2020 10:56:53 +0100 If you plan to write a covered call option which will expire does traditional option pricing theory apply and, if not, what can replace the Greeks? <p>The primary goal of option pricing theory is to calculate the probability that an option will be exercised at expiration. These calculations are often summarized using "the Greeks", for example, theta is the expected change in the price of the option associated with a 1-unit change in time.&nbsp; Options can either be traded or held until expiration.&nbsp; If the investor's intention is to write a covered call option which will expire, and is indifferent between whether or not the option is exercised, then option pricing theory in general and the Greeks in particular are not directly relevant to them.&nbsp; &nbsp;Here, we consider the question of what information in fact is important to an investor who writes such a covered call option, and then explore the extent to which an analogy between that investor's analysis and the Greeks can be developed.&nbsp; A case study is presented, and then it is demonstrated that an analogue of theta addresses the same general construct of time value decay.&nbsp; The degree to which the writing of covered calls is an investment strategy versus a speculative strategy is also considered.&nbsp; In conclusion, for an investor who intends to write a covered call option with the intention of allowing it to expire, even though the Greeks are not directly helpful, the principles which underpin their derivation very much are.</p> Greg Samsa Copyright (c) 2020 Greg Samsa Mon, 14 Sep 2020 10:57:06 +0100 The Influence Of Facebook Marketing On Consumer Buying Intention Of Clothing: Evidence From Young Adults <p>As a result of the rapid improvements paved through global advertising pathways, marketers have started to promote their products through social media platforms and among that; Facebook had become the most popular mode of communicating out of all. The study was conducted with the objective of comprehensively investigating the influence of Facebook marketing on consumer buying intention of clothing using evidence of young adults. Predominantly, the research focused upon identifying the superiority of Facebook as a social media communication platform and its relevant impact upon advertising. Majority of the businesses aims toward increasing the &nbsp;reach, whereas Facebook users expect clear experience through Facebook rather than watching typical pop ups, web banners and adds. However,</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>Facebook marketing was identified to be positively and negatively influencing the companies and users. Therefore, focus was to analyze the impact to consumer’s buying</p> <p>intention from Facebook marketing. The companies can identify the effectiveness of the</p> <p>advertising and the improvement to be done. The study has undertaken a comprehensive survey to achieve the objectives of the research and those data was analyzed through component factor analysis, regression analysis and correlation coefficient. As per the results of the analysis, researchers have accomplished the stated objectives of the study. In conclusion, it was identified that there was a strong relationship between independent and dependent variables except E-WOM. Among that, Likes and sharing are the most important variables in Facebook marketing. According to outcomes, E- WOM was not an important variable, nonetheless researchers recommend focusing on E-WOM in order to convert this variable in to positive way to make better results, as previous researches stated that E-WOM can make massive impact to consumer purchase intention. &nbsp;</p> D. T. Kingsley Bernard, A. A. S. N. Munasinghe, I. K. R. J. Premarathne, S. Wijayarathne Copyright (c) 2020 D. T. Kingsley Bernard, A. A. S. N. Munasinghe, I. K. R. J. Premarathne, S. Wijayarathne Mon, 14 Sep 2020 10:57:18 +0100