Archives of Business Research

Modelling Adoption of Serious Games in Corporate Training: Analysis of Adoption Drivers

2025-11-26T08:16:03+00:00

The growth of outsourced corporate training (OCT) services continues because organizations need to adapt to digital transformation and rising requirements for (re)skilling. The research investigates OCT digital serious game adoption and value through quantitative data analysis. The research used Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data from n=200 US employees who received corporate-sponsored SG training through Amazon’s Mechanical Turk©. The results showed that five factors affect employee adoption behavior intention through their interest in learning and social influence and their ability to work flexibly and their expectations for success and their desire for enjoyment, revealing which organizational elements generate value in organizational digital Serious Games (SG), but these elements do not effectively support knowledge exchange, information sharing and innovation management. The research is supported by the UTAUT2 framework to confirm previous studies about organizations and SGs, while allowing practitioners to create people-oriented training approaches that use SGs as continuous learning resources.

Cybersecurity and Crisis Leadership: A Contemporary Theoretical Expansion

2025-11-23T02:41:12+00:00

Cyber incidents have evolved from isolated technical breaches into complex organizational crises that demand resilient, adaptive leadership. This paper reconceptualizes cybersecurity leadership as a specialized extension of crisis leadership, grounded in interdisciplinary theory spanning crisis management, digital transformation, high reliability organizing, and cyber resilience. It introduces two integrated models—the Cyber Crisis Lifecycle and the Cyber Leadership Hexagon—to articulate leadership roles across the incident continuum and define six core competencies: technical literacy, ethical judgment, digital sensemaking, stakeholder coordination, agility under threat, and resilience orientation. These models provide a comprehensive framework for understanding cyber leadership in environments marked by persistent ambiguity, socio-technical complexity, and adversarial threat. This theoretical expansion contributes to the emerging literature on digital-era leadership and lays a foundation for future empirical validation and cross-cultural application.

Influencer Marketing and Behavioral Guidance Towards Responsible Consumption: The Case of Cosmetic Products in Cameroon

2025-11-27T09:36:46+00:00

This study investigates the role of influencer marketing in fostering responsible consumption of cosmetic products in Cameroon. Drawing on a qualitative survey conducted with 60 participants, two major findings emerge. First, influencers act as channels of awareness-raising, yet their contribution remains ambivalent—oscillating between perceived authenticity and the pursuit of commercial opportunities. Second, while their recommendations shape purchasing decisions, this influence is contingent upon the level of trust consumers place in them and the degree of skepticism they express. The analysis further identifies the criteria that underpin influencers’ credibility and legitimacy, as well as the specific barriers to adopting responsible consumption practices linked to consumer habits and local market constraints. Overall, the study enhances understanding of the dynamics of influencer marketing in an understudied African context and offers insights for strengthening the effectiveness of campaigns through improved credibility management and the contextualization of messages.

Consumer Rights in Real Estate Negotiations: A Brazilian Case

2025-11-24T06:46:14+00:00

This article presents a single case study of an actual Brazilian real estate negotiation which demonstrates how consumer rights affect contractual agreements. The property purchase attempt includes an initial large down payment but the financing process remains unfinished because of missing documentation. The buyer seeks to get back their entire investment through consumer protection laws. The seller who works for a local development company wants to keep part of the payment through the contractual deposit clause. The research demonstrates the negotiation process which reveals the difficulties both parties encounter when trying to achieve financial stability while protecting their business reputation.

Government Language and U.S. Health Care

2025-11-21T07:41:23+00:00

Context: Concerns about the use of language as a reliable communication medium are identified. This review is a foundation for analyzing federal language regarding the healthcare industry and the efficacy of this high-cost paradoxical system. An argument is developed that government language about U.S. health care has unique, predictable features. Methods: This language-use style is exemplified using authoritative federal sources such as Executive Orders, Federal Register rulemaking communications, and agency administrative rule promulgations. Findings: Six distinct language attributes are identified and discussed. Conclusion: This federal language style is also a harbinger of future federal involvement in U.S. health care.