Product Quality Perception and Customer Loyalty

Anthony Nwachukwu; Virginia Benson-Eluwa; Ikechukwu. Ejirihugha Valentine; Obi Keneth

doi:10.14738/abr.73.2.6370

Product Quality Perception and Customer Loyalty

Authors

Anthony Nwachukwu
Virginia Benson-Eluwa
Ikechukwu. Ejirihugha Valentine
Obi Keneth

DOI:

https://doi.org/10.14738/abr.73.2.6370

Abstract

This paper conceptualizes product quality as brand performance, reliability and innovativeness. Using the responses of 200 buyers of Detoll, the study affirms with the aid of t-test in SPSS that these dimensions of product quality affect customer loyalty significantly.

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Published

2019-03-30

How to Cite

Nwachukwu, A., Benson-Eluwa, V., Valentine, I. E., & Keneth, O. (2019). Product Quality Perception and Customer Loyalty. Archives of Business Research, 7(3.2), 113–121. https://doi.org/10.14738/abr.73.2.6370