Vol. 13 No. 12 (2025): Archives of Business Research

Articles

• Influencer Marketing and Behavioral Guidance Towards Responsible Consumption: The Case of Cosmetic Products in Cameroon

  Ben Boubakary, Aichatou Aboubakar

  62-80

  • PDF

• Consumer Rights in Real Estate Negotiations: A Brazilian Case

  Mauricio Mitsuru Tanabe, Murillo de Oliveira Dias

  01-08

  • PDF

• Government Language and U.S. Health Care

  Asa Wilson, Natallia Gray

  30-42

  • PDF

• Modelling Adoption of Serious Games in Corporate Training: Analysis of Adoption Drivers

  Mathias Freire de Carvalho , Murillo de Oliveira Dias

  43-62

  • PDF

• Cybersecurity and Crisis Leadership: A Contemporary Theoretical Expansion

  Srinivas Nowduri, Sekhar Amba

  09-29

  • PDF