A Multi-Dimensional Model of Israeli Travelers’ Experience in Duty-Free Stores
DOI:
https://doi.org/10.14738/assrj.85.10076Keywords:
Trait Impulsiveness; Escapism; Shopping Involvement; Store Atmosphere; Travel and Tourism Shopping.Abstract
Travelers’ duty-free shopping represents an under-researched consumption behavior with far reaching management and marketing implications. This study explores the extent to which three surface personality traits (impulsiveness, shopping involvement, and escapism) mediated by store atmosphere, store temptation, and shopping enjoyment, lead to buying in duty-free stores. A convenience sample of 163 Israeli adults in Israel’s Ben-Gurion International airport was used. A SEM-PLS model was used to analyze the relationships among the model’s constructs. The model supports the positive impacts of traits impulsiveness, shopping involvement, and escapism on buying behavior in duty-free stores, mediated by store atmosphere and store temptation (shopping enjoyment only affecting store temptation). A post-hoc analysis showed a positive relationship between store atmosphere and store temptation. This paper contributes to the literature by developing and testing an integrative model with important implications for tourism and hospitality industries. Deriving from the findings of this study, it behooves managers of stores and centers to promote the environmental sustainability aspects of the products sold in these stores.
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10. Gerbing, W.D., and Ahadi, A.S.; Patton H.J. Toward a conceptualization of impulsivity: Components across the behavioral and self-report domains. Multivariate Behavioral Research, 1987, 22(3): p, 357-379. https://doi.org/10.1207/s15327906mbr2203_6.
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12. Dholakia, UM., Temptation and resistance: An integrated model of consumption
impulse formation and enactment. Psychology & Marketing, 2000, 17(11): p. 955-982.https://doi.org/10.1002/1520-6793(200011)17:11<955::AID-MAR3>3.0.CO;2-J.
13. Zaichkowsky, J.L., Measuring the involvement construct. Journal of Consumer
Research, 1985, 12(3): p. 341-352. https://doi.org/10.1086/208520.
14. Lee, H., Sam-Kwon, J., and Myeong-Hee, S. The effect of professional sport spectator's experience economy factors on satisfaction: Focused on mediating effects of attachment and a sense of community. The Journal of Asian Finance, Economics, and Business, 2019, 6(3): p. 269-282. https://doi.org/10.13106/jafeb.2019.vol6.no3.269.
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16. Tai, S. H., and Fung, A. M. Application of an environmental psychology model to in-store buying behavior. The International Review of Retail, Distribution and Consumer
Research, 1997, 7(4): p. 311-337.https://doi.org/10.1080/095939697342914.
17. Akram, U., Hui, P., Khan, M.K., Hashim, M., and Rasheed, S. Impact of store atmosphere on impulse buying behavior: Moderating effect of demographic variables. International Journal of u-and e-Service, Science and Technology, 2016, 9(7): p. 43-60. https://dx.doi.org/10.14257/ijunesst.2016.9.7.05.
18. Summers, T., and Hebert, P. Shedding some light on store atmospheric: Influence of illumination on consumer behavior, Journal of Business Research, 2001, 54(2): p.145-150. https://doi.org/10.1016/S0148-2963(99)00082-X.
19. Broekemier, G., Marquardt, R., and Gentry, J. An exploration of happy/sad and liked/disliked music effects on shopping intentions in women’s clothing store service setting. Journal of Service Marketing. 2008, 22(1): p. 59-67. http://doi.org/10.1108/08876040810851969.
20. Van- der Heijden, H., and Verhagen, T. Online store image: Conceptual foundations and empirical measurement. Information & management, 2004, 41(5): p. 609-617.
https://doi.org/10.1016/j.im.2003.07.001.
21. Marshall, D.A., Temptation, tradition, and taboo: A theory of sacralization. Sociological Theory, 2010, 28(1): p. 64-90. https://doi.org/10.1111/j.1467-9558.2009.01366.x
22. Almy, J., and Wootan, M. Temptation at checkout: The food industry’s sneaky strategy for selling more. 2015. Online at cspinet.org/temptationatcheckout.
23. Glanz K., and Bader M.D.M.; Iyer S. Retail grocery store marketing strategies and obesity. American Journal of Public Health, 2012, 42(5): p. 503-512.
https://doi.org/10.1016/j.amepre.2012.01.013.
24. Kerr, J., Sallis, J.F., Bromby, E., and Glanz, K. Assessing reliability and validity of the GroPromo audit tool for evaluation of grocery store marketing and promotional environments. Journal of nutrition education and behavior, 2012, 44(6): p. 597-603.
https://doi. 10.1016/j.jneb.2012.04.017. PMID: 23140564.
25. Horsley, J.A., Absalom, K.A., Akiens, E.M., Dunk, R.J., and Ferguson, A.M. The proportion of unhealthy foodstuffs children are exposed to at the checkout of convenience supermarkets. Public Health Nutrition, 2014, 17(11): p. 2453-2458.
https://doi.org/ 10.1017/S1368980013003571.
26. Funches, V., Yarber-Allen, A., and Johnson, K. Generational and family structural differences in male attitudes and orientations towards shopping. Journal of
Retailing and Consumer Services 2017, 37(July): p. 101-108. https://doi.org/10.1016/j.jretconser.2017.02.016.
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2021-05-11
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Gavish, I., Gavish, Y., & Shoham, A. (2021). A Multi-Dimensional Model of Israeli Travelers’ Experience in Duty-Free Stores. Advances in Social Sciences Research Journal, 8(5), 13–33. https://doi.org/10.14738/assrj.85.10076
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