Advances in Social Sciences Research Journal <p><strong>Advances in Social Sciences Research Journal</strong> (ISSN : 2055-0286) is an international peer reviewed open access bi-monthly on-line journal published by the Services for Science and Education United Kingdom. The journal encourages the researchers and practitioners to publish their research work with an objective to widely share their thoughts, ideas and findings beyond physical boundaries. Theoretical &amp; empirical research articles, reviews and case studies related to all the field of social sciences are welcomed for publication after careful reviews and recommendations from subject experts.</p> <p>Advances in Social Sciences Research Journal (ASSRJ) aims to provide a platform for the researches and professionals to publish and get credit of their innovative research work. It appreciates the theoretical and empirical research in all the fields of knowledge related to social sciences particularly in the domain of Accounting and Finance, Advertisement, Behavioural Sciences, Business Management, Contemporary business issues, Contemporary marketing &amp; Finance, Cultural studies, Developmental economics, Economics, Econometrics, Entrepreneurship and small business management, Finance, Human Resource Management, Marketing, Management Sciences, Operation and Production Management, Organizational Behaviour, Portfolio management, Research Methods in Business, Social ethics in various societies.</p> en-US <p>Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.</p> (Florence Arthur) (Albert Jackson) Sat, 03 Jun 2023 08:10:17 +0000 OJS 60 Social Media and Its Role in The Education Process of the University Students <p class="SSEAbstract">This study seeks getting acquainted with media students’ opinions on the social media as an educational method, its merits, and demerits as well as the most apparent elements, which can be used within an educational curriculum on social media. Moreover, results of the study clarified that the most students’ attitudes towards social medias an educational method were negative; especially in terms of saying that teaching curricula on social media needs capabilities, which are unavailable in our universities, and their insufficient qualified professors in our universities to teach curricula on social media. This study is one of the descriptive studies, which aim at collecting data on the use of media students - the sample of the study - for social networking sites, their attitudes towards their use as an educational tool, as well as studying some variables related to employment such as gender, social status, this study is based on the survey methodology as a systematic scientific effort used to obtain information or descriptions of the phenomenon- subject of study. This study responds to the modern global concerns in the field of media, which seeks to benefit from the social media in teaching the subjects of media as being considered a media and communicational method in the first place as well as being an educational method in which the main constituents and elements of the modern educational methods are available.This study seeks to know the media students' perspectives towards the social media as an educational method; their advantages, disadvantages and the most significant elements that can be employed within a curriculum on the social media. The researcher has chosen the Social Networking Sites as a model, as they include within their applications all the technical services that are provided by the Web today; such as the written text, multi-media, hypothetical communities and the methods of research and communication., which led to what is known as the educational communities on the Web, which historicize a new stage of human knowledge, known as (the Sustainable Communal Knowledge), which enables learners to employ the digital techniques that enable them to benefit one another through participating in building both the theoretical and applicable knowledge. Importance of Study: (1) Considered from the first Arabic studies, which attempt to know the possibility of employing the social media as an educational method. (2) Considered from the first Arabic studies, which attempt to deal with the social media as an educational and media method at the same time. (3) Seeking to clarify the educational and media constituents of the social media. (4) Seeking to know the perspectives of one of the important parties relevant to the employment of social media, which are the young people and the university students on the one hand and the media learners on the other hand.</p> Fawzia Al-Ali Copyright (c) 2023 Fawzia Al-Ali Sat, 03 Jun 2023 00:00:00 +0000 Challenges to Sustainable Tourism Marketing Operations in Zambia <p class="SSEAbstract">The purpose of the study was to establish the challenges to sustainable tourism marketing in Zambia. For several years, Zambia’s economic recovery trajectory has been anchored on the travel and tourism sector. However, the industry has faced a number of challenges which among others could be attributed to the COVID-19 pandemic. The closure of borders and other travel restrictions as a result of the pandemic caused the reduction in the number of international visitors to the country. The reduction in the number of tourists have had far-reaching consequences to the sector and the economy at large. Thus, this paper sought to understand these dynamics. During this study, some of the identified challenges to the tourism sector included inadequate transformative implementation mechanisms, inadequate human resources, technical and financial resources, inadequate accommodation and transport infrastructure, limited investments, reduced international tourist arrivals, unemployment, lack of recreational activities, and inadequate tourism marketing. Arising from the challenges, it is recommended that the travel and tourism industry should be supported by financial, technical and human resources to ensure adequate implementation of the Zambia Tourism Master Plan and sustainable tourism. In addition, key stakeholders should collaborate in order to improve and construct tourism-related infrastructure, facilitate local and foreign investment into the tourism sector, encourage diversification and eco-tourism to boost tourism marketing and investment promotion in order to make the industry more lucrative and sustainable. Further, more research on the travel and tourism industry amidst the COVID-19 pandemic is recommended to provide more information for policy making and decision making in relation to the concepts of marketing research and operations research. COVID-19 exposed a lot of lacunas in the tourism sector and moving forward, Zambia would do better to ensure that policy, practice as well as legislation are supportive of a robust sector capable of thriving during pandemics.</p> Cynthia Bwanga, Vincent Kanyamuna Copyright (c) 2023 Cynthia Bwanga, Vincent Kanyamuna Fri, 09 Jun 2023 00:00:00 +0000