https://journals.scholarpublishing.org/index.php/ASSRJ/issue/feed 2025-12-06T06:55:17+00:00 Florence Arthur assrj@scholarpublishing.org Open Journal Systems <p><strong>Advances in Social Sciences Research Journal</strong> (ISSN : 2055-0286) is an international peer reviewed open access bi-monthly on-line journal published by the Scholar Publishing United Kingdom. The journal encourages the researchers and practitioners to publish their research work with an objective to widely share their thoughts, ideas and findings beyond physical boundaries. Theoretical &amp; empirical research articles, reviews and case studies related to all the field of social sciences are welcomed for publication after careful reviews and recommendations from subject experts.</p> <p>Advances in Social Sciences Research Journal (ASSRJ) aims to provide a platform for the researches and professionals to publish and get credit of their innovative research work. It appreciates the theoretical and empirical research in all the fields of knowledge related to social sciences particularly in the domain of Accounting and Finance, Advertisement, Behavioural Sciences, Business Management, Contemporary business issues, Contemporary marketing &amp; Finance, Cultural studies, Developmental economics, Economics, Econometrics, Entrepreneurship and small business management, Finance, Human Resource Management, Marketing, Management Sciences, Operation and Production Management, Organizational Behaviour, Portfolio management, Research Methods in Business, Social ethics in various societies.</p> https://journals.scholarpublishing.org/index.php/ASSRJ/article/view/19652 2025-11-20T14:22:03+00:00 Raghad Alsubaie S.alsuba@su.edu.sa Sya Azmeela Shariff Azmela.kl@utm.my Syuhaida Ismail Syuhaeda.kl@utm.my Maslin Masrom maslina.kl@utm.my

<p>This study explores the key factors influencing the adoption of E-learning systems among undergraduate students in Saudi Arabia by extending the Technology Acceptance Model (TAM) with multi-level external variables. These include individual-level factors (self-efficacy, enjoyment, computer anxiety), cultural-level (subjective norms, experience), and system-level (content quality). Furthermore, the study examines the moderating effect of accessibility on the relationships between perceived usefulness, perceived ease of use, and intention to use Blackboard as a representative E-learning platform. Data collected from 400 undergraduate students at Shaqra University and analyzed using PLS-SEM. The findings indicated that self-efficacy significantly predicts perceived ease of use but not perceived usefulness. Subjective norms positively influenced only perceived usefulness. Enjoyment and experience positively affected both perceived ease of use and usefulness, while computer anxiety negatively impacts ease of use alone. Content quality demonstrates a strong positive effect on both core TAM constructs. Accessibility moderates the relationship between ease of use and intention to use Blackboard. Aligned with Saudi Vision 2030’s educational goals, these findings highlight the importance of digital infrastructure, skill development, and inclusive access in shaping students’ adoption of E-learning technologies.</p>

2025-12-06T00:00:00+00:00 Copyright (c) 2025 Raghad Alsubaie, Sya Azmeela Shariff, Syuhaida Ismail, Maslin Masrom