Analyzing the Antecedents of Duty Free Consumption Behavior


  • Yossi Gavish Academic Manager and senior lecturer in marketing
  • Aviv Shoham Professor in marketing at the University of Haifa, Israel. The Dean of the faculty of Management



shopping enjoyment, price prestige, consumption behavior, shopping involvement, duty free shops perception.


Consumers’ duty free shopping represents an under-researched consumption behavior with far reaching economic and marketing implications. This study explores the extent to which personality trait impulsiveness, shopping enjoyment, and price prestige, mediated by shopping involvement and the perception of duty free shops influences buying intentions and actual buying in duty free shops. A convenience sample of 196 Israeli adults inIsrael’s Ben-Gurion International airport was used. A structural equation model was used to analyze the relationships among the model’s variables. The model supports the positive impact of trait impulsiveness, shopping enjoyment, and price prestige on shopping involvement and perception of duty free shops. In addition, shopping involvement and duty- free shops perception enhanced buying intentions, which, in turn, increased several indicators of actual buying behavior. This paper contributes to the socio-psychology and marketing literatures by developing and testing an integrative model. It further provides implications for marketing managers and salespeople. 

Author Biographies

Yossi Gavish, Academic Manager and senior lecturer in marketing

Yossi Gavish (PhD, 2009,UniversityofHaifa) is the Head of Marketing and Advertising specialization and a Lecturer in Marketing and Economics inOnoAcademicCollege. His research area includes consumer behavior issues, such as complaining behavior, consumer socialization, intergenerational influences, consumer compulsiveness, and consumer hoarding and frugality.

Aviv Shoham, Professor in marketing at the University of Haifa, Israel. The Dean of the faculty of Management

Aviv Shoham (PhD, 1993, University of Oregon) is a professor of marketing at the University of Haifa, Israel. His research focuses on international marketing management/strategy and international consumer behavior. His research has been published in journals such as the Journal of the Academy of Marketing Science, Management International Review, the Journal of International Marketing, International Marketing Review, the Journal of Business Research, the Journal of Advertising Research. He is involved actively in reviewing for leading academic journals, including being an Editorial Review Board member for Journal of International Marketing, International Marketing Review, Journal of International Consumer Marketing, and Journal of Customer Behavior


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How to Cite

Gavish, Y., & Shoham, A. (2019). Analyzing the Antecedents of Duty Free Consumption Behavior. Advances in Social Sciences Research Journal, 5(12).