Demonstrating the nexus effects of online videos, research outputs, and investments to knowledge absorption using linguistically adapted animations


  • Jane Payumo Michigan State University
  • Julia Bello-Bravo
  • Barry Pittendrigh Michigan State University



Given how educational videos on social media platforms like YouTube are changing how information and knowledge are delivered and accessed, understanding, and capitalizing on this innovation could potentially enable increasing knowledge absorption in populations able to access that information. This study sought to estimate that increase by applying logistic regression to model data and demonstrate the relationship of one YouTube educational channel—Scientific Animations Without Borders (SAWBO)—and Global Innovation Index 2019 for 79 developing and developing countries from 2011-2018. Results indicated that knowledge absorption was 7.69 and 1.85 times more likely to occur (1) with gross expenditures on research and development (GERD) and (2) the interaction (INNOV) between video views, ICT access, and science/technology publications, respectively. Importantly, qualities of governance indicators did not correlate significantly with tested variables in the model, a suggestion that GERD and INNOV maintain their increased odds of increased knowledge absorption, especially in developing countries and populations where governmentality is being impacted, e.g., by corruption, political instability, global pandemic like COVID-19, or simply national shortfalls of resources and/or infrastructure.  Thus, INNOV represents a comparatively lower-cost pathway to promoting and achieving knowledge absorption, especially in many developing nations where GERD may be beyond their current financial means. Implications for research managers and policymakers—as well as recommendations for future research on linguistically adapted animations and educational online videos for increasing knowledge absorption, sharing, and content use—are also provided.

Author Biographies

Julia Bello-Bravo

Dr. Julia Bello-Bravo is an Assistant Professor in the Department of Food Science and Human Nutrition at Michigan State University (Ph.D. from Purdue University, West Lafayette, IN, USA). Her research focuses on educational pathways supporting value chains for food production, consumption, and prevention of postharvest losses. She has worked on educational strategies for scaling of STEM content for low-literate learners in a developing nation context for the past decade. She is a co-founder and co-director of SAWBO.

Barry Pittendrigh, Michigan State University

Dr. Barry Pittendrigh is an MSU Foundation Professor in the Department of Entomology at Michigan State University (MSU) (Ph.D. from the University of Wisconsin-Madison, Madison, WI, USA). Before joining the faculty at MSU, he held the C.W. Kerns, C.L. Metcalf, and W.P. Flint Endowed Chair (2008-2016) at the University of Illinois at Urbana Champaign and was an Assistant and Associate Professor at Purdue University from 2000-2008. His research program focuses on integrated pest management associated with the cowpea pests in West African cropping system contexts. He is a co-founder and co-director of SAWBO.




How to Cite

Payumo, J., Bello-Bravo, J., & Pittendrigh, B. (2021). Demonstrating the nexus effects of online videos, research outputs, and investments to knowledge absorption using linguistically adapted animations. European Journal of Applied Sciences, 9(2), 283–301.