Gad, Ghada, Egypt

• Archives of Business Research Vol. 8 No. 1 (2020): Archives of Business Research - Articles
  The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation
  Abstract  PDF
• Archives of Business Research Vol. 8 No. 5 (2020): Archives of Business Research - Articles
  Empirical Analysis of a Generalized Darwinism Triggered Theory of Evolutionary Marketing Research
  Abstract  PDF