The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation

Authors

  • Wael Kortam
  • Ghada Gad

DOI:

https://doi.org/10.14738/abr.81.7663

Abstract

Not Available

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Published

2020-01-20

How to Cite

Kortam, W. ., & Gad, G. . (2020). The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation. Archives of Business Research, 8(1), 152–162. https://doi.org/10.14738/abr.81.7663