Entrepreneurial Influencers: Harnessing History to Guide Contemporary Opportunities
DOI:
https://doi.org/10.14738/abr.1211.17890Keywords:
Entrepreneurial influencers, Entrepreneurs, Influencers, Social Media influencers, Robert S. Abbott, Essential pedagogyAbstract
This research utilizes management and entrepreneurial philosophies from Robert S. Abbott to highlight the life and accomplishments of an early influencer and the principles that contributed to his entrepreneurial success. In addition to exploring the influence of an early figure, the study employs essential pedagogy to develop an initial model that formulates a value proposition rationale for contemporary social media influencers who seek to leverage their influence for entrepreneurial gain.
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Copyright (c) 2024 Erastus Ndinguri, Jessica Hill
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