Strategies for New Product Development in an Emerging Market

Authors

  • USMAN BASHIR
  • SANA SAEED
  • SYED KAZIM ABBAS

DOI:

https://doi.org/10.14738/assrj.74.8069

Keywords:

Essential Component, Integration, Driver, Implication

Abstract

In competitive environment, selection of right strategy for new product development is considered as essential component for any business’s survival. In all available strategies, innovation and competitive strategies are the most important. Many organizations have to face failure while implementing this strategy because of having lack and integration among Research Development., Marketing, Customer and Competitor. This integration is considered the driver for new product development. Accordingly, this study is focusing the importance of right selection within Pakistani context by interviewing key informants working in different organizations. Implications will be beneficial for strategy makers working on new product development

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Published

2020-05-03

How to Cite

BASHIR, U. ., SAEED, S. ., & ABBAS, S. K. (2020). Strategies for New Product Development in an Emerging Market. Advances in Social Sciences Research Journal, 7(4), 393–397. https://doi.org/10.14738/assrj.74.8069

Issue

Vol. 7 No. 4 (2020): Advances in Social Sciences Research Journal

Section

Articles

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