The Teaching New Generation of Students. Millennials in the Hospitality & Tourism Industry
DOI:
https://doi.org/10.14738/assrj.611.7309Abstract
Millennials is the largest group of segmentation that is still studying and looking forward to join the workforce. Their characteristics, traits, needs and wants, and their ability and talents including their pool of resources available today (technology, internet, mass amount of online information) makes them a group that is going to influence the socioeconomic condition of a nation. The ability of an educator to better understand their condition would be able to alleviate their talent and ability in the right channel while not abusing the previous generation still in the workforce.
References
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Pardue K. and Morgan P. (2008). Millennials considered: a new generation, new approaches and new implications for nursing education. National League for nursing, 29(2): 74-79.
Parment, A. (2013). Generation Y vs Baby Boomers: Shopping Behaviour, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services, 20(2): 189-199.
Powers, Th. and Valentine, D. (2013). Generation Y values and lifestyle segments. Journal of consumer marketing, 30 (7), 597-606.
Schewe, C. and Meredith, G. (2004). Segmenting global markets by generational cohorts: determining motivation by age. Journal of Consumer Marketing, 4(1): 51-63.
Skiba, D. (2005). The millennials: have they arrived at your school of nursing? Nursing Education Perspectives, 26(6): 370-371.
Stokburger-Sauer, N. and Teichmann, K. (2011). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66 :889-896 [Online] Available from: http://www.lalondeconference.org/CB/2011_lalonde_seminar/papers/Paper_163_STOCKBURGE R_TEICHMANN.pdf
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Pinto, M., Parente, D. and Palmer, T. (2000). Materialism and credit card use by college students. Psychological reports, 86(2): 643-652.
Young, M. R., & Murphy, J. W. (2003). Integrating communications skills into the marketing curriculum: A case study. Journal of Marketing Education, 25, 57-70.
Beard, F. (2003). College students attitudes towards advertising's ethical, economic and social consequences. Journal of Business Ethics, 48 (3): 217-228.
Buss, D. (2003). The Evolution of Desire: Strategies of Human Mating, 2nd edition. New York: Basic Books.
Cole M. and Schwartz L. (2013). Understanding academic integrity in the online learning environment: a survey of graduate and undergraduate business studen ts. ASBBS Anual Conference, 20(1). Las Vegas. [Online] Available from: http://asbbs.org/files/ASBBS2013/PDF/C/Cole_Swartz%28738-746%29.pdf
Dawn, V. and Powers, L. (2013). Generation Y Values and Lifestyle segments. Journal of consumer marketing, .30(7): 597-606.
Dong Hee, K. and Soc Cheong, J. (2014). Motivational drivers for status consumption: a study of Generation Y consumers. International Journal of Hospitality Management , 38(April): 39-47.
Gurau, C. (2012). A lifestage analysis of consumer loyalty profile: comparing Generation X and Millenial consumers. Journal of Consumer Marketing, 29(2): 103-113.
Hill, R. (2002). Managing across generations in the 21st century: important lessons in the ivory trenches. Journal of Management Inquiry,11(1): 60-66.
Howe N. and Strauss, W. (2000). Millenials rising: The next great generation. New York: Vintage Books.
Huntley, R. (2006). The world according to Y: Inside the new adult generation. Crows Nest Australia: Allan and Unwin.
Marcus, C. (1998). A practical yet meaningful approach to customer segmentation. Journal of Consumer Marketing, 15(5): 494-504.
Engebretson, J. (2004). Odd gen out. American Demographics, 24(4): 14-18.
Freestone, O. and Mitchell, V. (2004). Generation Y attitudes towards e-ethics and internet-related missbehaviours. Journal of Business Ethics, 54(2): 121-128.
Martin, C., & Tulgan, B. (2004). Managing the generation mix-Part II. Retrieved July 27, 2006, from www.topechelon.com
Nimon, S. (2007). Generation Y and Higher Education: the ither Y2K. Journal of institutional research, 13(1): 24-41.
Novak, J. (2012). The six living generations in America. Marketing Teacher. [Online] Available from: http://www.marketingteacher.com/the-six-living-generations-in-america/
Pardue K. and Morgan P. (2008). Millennials considered: a new generation, new approaches and new implications for nursing education. National League for nursing, 29(2): 74-79.
Parment, A. (2013). Generation Y vs Baby Boomers: Shopping Behaviour, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services, 20(2): 189-199.
Powers, Th. and Valentine, D. (2013). Generation Y values and lifestyle segments. Journal of consumer marketing, 30 (7), 597-606.
Schewe, C. and Meredith, G. (2004). Segmenting global markets by generational cohorts: determining motivation by age. Journal of Consumer Marketing, 4(1): 51-63.
Skiba, D. (2005). The millennials: have they arrived at your school of nursing? Nursing Education Perspectives, 26(6): 370-371.
Stokburger-Sauer, N. and Teichmann, K. (2011). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66 :889-896 [Online] Available from: http://www.lalondeconference.org/CB/2011_lalonde_seminar/papers/Paper_163_STOCKBURGE R_TEICHMANN.pdf
Talbott, S. (2012). Generation Y and sustainability. University of Tennesse Honor Thesis project, 1-38. [Online] Available from: http://trace.tennessee.edu/cgi/viewcontent.cgi?article=2506&context=utk_chanhonoproj
Pinto, M., Parente, D. and Palmer, T. (2000). Materialism and credit card use by college students. Psychological reports, 86(2): 643-652.
Young, M. R., & Murphy, J. W. (2003). Integrating communications skills into the marketing curriculum: A case study. Journal of Marketing Education, 25, 57-70.
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Published
2019-11-17
How to Cite
Abdullah, R., Zahari , H. ., Adli Zain, R. ., Nik Mat, N. A., Derani , N. ., Mohamed Muneer, & Noor Armia , R. . (2019). The Teaching New Generation of Students. Millennials in the Hospitality & Tourism Industry. Advances in Social Sciences Research Journal, 6(11), 144–149. https://doi.org/10.14738/assrj.611.7309
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