Contemporary Challenges of Malaysia Halal industry
DOI:
https://doi.org/10.14738/assrj.510.5259Keywords:
HalalAbstract
Halal market has been growing for the past couple of decades. The growth has been spurred by the demands of the Muslims society worldwide, the potential market it shows, the government support and initiatives, the private sector resourcefulness and the increase knowledge and awareness of the Muslims society and the Non-Muslims worldwide. However, although Malaysia has taken a lot of initiatives in ensuring halal industry grows substantially, Malaysia’s governing bodies and the private sector needs to be aware of the challenges the Halal market needs to face in terms of fulfilling the consumer acceptance, religious acceptance, health and convenience and economic acceptance. A proper reasoning and understanding of the halal market and conditions will enable Malaysia to take the halal market to a more substantial level without offending or disregarding any factors in the first place.
References
REFERENCES
Abou- Youssef, M.M.H, Kortam, W., Abou-Aish, E. and El-Bassiouny, N. (2015), “Effects of Religiosity on consumer attitudes toward Islamic banking in Egypt”, International Journal of Bank Marketing, Vol 33 No 6, pp. 786-807.
Ariffin, A.S., (2007). Much ado about the Malaysian Halal food industry. The Halal Journal.
Beit Hallahmi, B. and Argyle, M. (1997), The Psychology of Religious Behavior, Belief and Experience, Routledge, London.
Eliasi, J.R. & Dwyer, J.T (2002). Kosher and Halal: Religious observances affecting dietary intakes. Journal of the American Association. 102(7); 911-13
Fisher, J. (2012). “Branding Halal: A Photographic essay on global Muslim markets”, Antropology Today, Vol 28No 4, pp. 18-21.
Geser, H. (2009). “Work values and Christian religiosity”, Journal of Religion and Society, The Kripke Centre, Vol 11, pp. 1-36
Grunert, K. G., Hartvig Larsen, H., Madsen, T. K., & Baadsgaard, A. (1996). Market orientation in food and agriculture. Boston, MA: Kluwer.
Jamal, A. (2003. “Marketing in a multicultural world: the interplay of marketing, ethnicity and consumption:, European Journal of Marketing, Vol. 37No 11,pp.1599-620
King, M. (1967), “Measuring the religious variable: Nine proposed dimensions”, Journal of the scientific Study of religion, Vol 11 No 3, pp. 173-190.
King, M. and Hunt, r. (1972), Measuring the religious variable: replication”, Journal of Scientific Study of Religion, Vol 11 No 3, pp 240-251
Marzuki, S.Z.S., Hall, C.M., and Ballentine, W, P. (2012). Restaurant manager’s perspectives on Halal certification. Journal of Islamic Marketing. 3(1); 47-58
MATRADE. (2011, January 26). Malaysia External Trade Development Corporation. Retrieved June 23, 2011, from Malaysia Halal Directory: http://www.matrade.gov.my
MATRADE, (2011, January, 26). Malaysia External Trade Development Corporation. Rertieved June 23, 2011, from Malaysia Halal Directory : http://www.matrade.gov.my
McDaniel,S.W. and Burnett, J.J. (1990), “Consumer religiosity and retail store evaluative criteria”, Journal of the Academy of Marketing Science, Vol 18 No.2 , pp 101- 112.
Muhammad, N., Norhaziah, Nuradli, R., & Hartini, M(2007). Halal Branding: An Exploratory Research among consumers in malaysia. Available at nuradli.com.
O’Connell, B.J. (1975), “Dimensions of religiosity among Catholics”, Reviews of Religious Research, Vol 16, No 3, pp. 198-207
Piritta Lampila, Liisa Lähteenmäki, (2007) "Consumers' attitudes towards high pressure freezing of food", British Food Journal, Vol. 109 Issue: 10, pp.838-851,https://doi.org/10.1108/00070700710821368
Povera, A. (2010). “Tap big Halal Demand, SME players urged. Business Times
Razak, M. Najib (2010), keynote Speech at World Halal Forum 2010 in Kuala Lumpur
Rula M. AI Abdulrazak, Ayantunji Gbadamosi. “Trust, religiosity, and relationship marketing: A Conceptual overview of consumer brand loyalty”, Society and Business Review, 2017.
Said, M., Hassan, F., Musa, R., and Rahman, N.A. Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia’s Halal Food Products. Procedia, Social and Behavioral Sciences.
Singh, I. J., Sikhs and Sikhism ISBN 81-7304-058-3
Vloree, N.M., Ardiana Mazwa Raudah, A.A., & Siti Nurazizah M.I. (2012) “Acceptance on Halal Food among Non-Muslim Consumers. International halal Conference, PWTC, Kuala Lumpur, Malaysia.
Zainudin, A. (2017) “Halal Industry contributed 7.5% to GDP in 2017, says DPM”. The Malaysia Reserve. https://themalaysianreserve.com/2018/04/04/halal-industry-contributed-7-5-to-gdp-in-2017-says-dpm/
Downloads
Additional Files
Published
How to Cite
Issue
Section
License
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.
