FACTORS AFFECTING IMPULSE BUYING IN ALFAMART CUSTOMERS IN UJUNGBERUNG SUB-DISTRICT, BANDUNG

Authors

  • Rita Aryani Padjadjaran University
  • Ria Arifianti Padjadjaran University
  • Suryanto . Padjadjaran University
  • Margo Purnomo Padjadjaran University

DOI:

https://doi.org/10.14738/assrj.58.4998

Keywords:

impulse buying, unplanned purchase

Abstract

Consumer behavior that draws in the behavior of the modern retail is impulse buying or commonly known as marketers with unplanned purchase. Impulse buying is part of a condition called unplanned buying or an unplanned purchase that is more or less happened to be different with the consumer’s spending plan. Type of the research is field research. This study uses the data obtained from field studies by ways of observing, recording and collecting various information and data found in the field through case studies and surveys. Based on the research, the most dominant factor affecting impulse buying is spontaneous decision factor. Based on the results of descriptive statistics, spontaneous decision factor is characterized by a feeling of excitement and feeling of spirit.

Author Biographies

Rita Aryani, Padjadjaran University

Department of Business Administration Padjadjaran University

Ria Arifianti, Padjadjaran University

Department of Business Administration Padjadjaran University

Suryanto ., Padjadjaran University

Department of Business Administration Padjadjaran University

Margo Purnomo, Padjadjaran University

Department of Business Administration Padjadjaran University

References

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Published

2018-08-21

How to Cite

Aryani, R., Arifianti, R., ., S., & Purnomo, M. (2018). FACTORS AFFECTING IMPULSE BUYING IN ALFAMART CUSTOMERS IN UJUNGBERUNG SUB-DISTRICT, BANDUNG. Advances in Social Sciences Research Journal, 5(8). https://doi.org/10.14738/assrj.58.4998

Issue

Vol. 5 No. 8 (2018): Advances in Social Sciences Research Journal

Section

Articles

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