A Study on Cultural Conflicts Faced by Chinese Enterprises in Africa—A Case of Huajian Group

Authors

  • Yiming WU 1.Guangdong University of Foreign Studies 2.Xin Hua College Of Sun Yat-Sen University
  • Guoxiang ZHAO Guangdong University of Foreign Studies

DOI:

https://doi.org/10.14738/assrj.58.4979

Keywords:

FDI, Cross-cultural management, Huajian Group

Abstract

With the development of the "Belt and Road" initiative, an increasing number of Chinese enterprises have begun to adopt “Going Global Strategy”. The positive trend, however, is now impeded by various cross-cultural conflicts which will be more complicated and severe as the communication continues, which implies an effective cross-cultural management is essential for every Chinese enterprise during the process of going international. From the cross-cultural perspective ,this paper aims to study the challenges and problems faced by Huajian Group , the world's largest high-end leather female shoes manufacturer–Huajian Group , followed by some effective measurements. 

Author Biographies

Yiming WU, 1.Guangdong University of Foreign Studies 2.Xin Hua College Of Sun Yat-Sen University

1.School of English for International Business

2.International School

Guoxiang ZHAO, Guangdong University of Foreign Studies

School of Econimics and Trade

References

Yang Bo, Chen Wei. Analysis of Cultural Conflict Strategies of Chinese Enterprises' Transnational Management under the 'Belt and Road' Initiative[J]. Management world, 2016(09): 174-175.

Pang He, Wang Jue: Cross-cultural Communication and unimpeded Trade in countries along the Silk Road Economic Belt. China Social Sciences Press, April 2017, No. 224-227.

Yao Ming, Fu Xiao Xiao, Feng Xi. Overseas reputation of Chinese Enterprises. Zhejiang University Press, 2015.

Jing Sun. Analysis of Merger and Acquisition Strategy of Multinationals in China and Chinese Enterprises Countermeasures[J] . Cross-Cultural Communication. 2012 (2).

Russell•K•Shooter, Economic Significance of Nationality_About Addis Ababa,the Capital of the Ethiopian_Investigation of the Trade Union Workers in 1981. 6-7.

Culture’s Consequences: International Differences in Work-Related Values. Geert Hofstede. 1980.

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Published

2018-08-09

How to Cite

WU, Y., & ZHAO, G. (2018). A Study on Cultural Conflicts Faced by Chinese Enterprises in Africa—A Case of Huajian Group. Advances in Social Sciences Research Journal, 5(8). https://doi.org/10.14738/assrj.58.4979

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