Strategy for Developing SMEs Based on Local Potentials: Case Study in The District of Sleman, Yogyakarta
Keywords:Strategy, Developing, SMEs, Local potentials
The aim of this study is to describe the strategy for developing MSMEs based on local potentials to enhance and develop the people’s economy and welfare in Girikerto Village, Turi, District of Sleman.This study uses a descriptive qualitative research methodology; The object of this research is MSMEs in the Village of Girikerto, The Kapanewonan Turi; Primary data are obtained from an interview, field note, observation, and FGD with the stakeholders; Secondary data are taken from the Profile of Girikerto Village, Central Statistics Bureau, The Office of Cooperatives and Small Scale Enterprises of the District of Sleman. Special Region of Yogyakarta. Findings of the research is that the strategy for developing MSME based on local potentials, begin with the assessment of the local potential to develop involving stakeholders guided by the government to formulate policies and programs, provide facilitation, and develop activities in collaboration with related institutions, business, and universities by empowering creative and innovative human resources to process into competitive and value-added products. This study contributes to the concept of formulating a strategy for developing MSMEs based on the local potential to strengthen the community’s economy. This study can help the government to promote and develop the program and policy in developing MSME based on the local potential to enhance the communities’ economy and welfare. The Research is limited in developing MSME based on local potentials in the Village of Girikerto, Turi
How to Cite
Copyright (c) 2023 Suyatno, Dewi Amanatun Suryani
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.