The Representation of Society Criticism on Meme (Semiotic Analysis of Charles Sanders Pierce on Politician Billboard Memes)
DOI:
https://doi.org/10.14738/assrj.96.12600Keywords:
Charles Sanders Pierce’s Semiotic Analysis, Political Communications, Political Memes.Abstract
This research aims to discover the meaning of three previously selected memes that highlight the practice of placing billboards for Indonesian politicians outside of the 2024 presidential election campaign using semiotic analysis from Charles Sanders Pierce with a descriptive qualitative approach. The three memes that are the subject of this research are three memes that have a high virality value and are included in Twitter's Trending Topics. The findings of this research show that the three memes have a negative attitude against the action of placing political billboards. These negative viewpoints are summed up in four key points that emerge from the three memes, namely (1) Criticism of installing billboards for politicians that are excessive in number and placement, (2) Criticism of the unimportance of installing billboards by politicians compared to other issues that are also being viral in the world. Twitter, (3) Criticism of the lack of empathy of politicians towards people who are experiencing economic difficulties in the midst of the second wave of the Covid-19 pandemic and (4) Criticism of politicians who only want to advertise themselves. In addition, the use of signs in the memes studied uses general signs that are close to the Indonesian people as well as things that are going viral close to the viral billboard phenomenon, such as The Beatles Album Cover, Tinder Dating App Logo, footballer Lionel Messi.
References
Adriansah, Dwi. (2019). Tiga Jenis Konten yang Banyak Disukai Pengguna Twitter di Indonesia. Twitter. https://blog.twitter.com/in_id/topics/events/2019/Tiga-jenis-konten-yang-banyak-disukai-pengguna-Twitter-di-Indonesia.html
Agustina, Lidya. (2020). Viralitas Konten di Sosial Media. Majalah Ilmiah Semi Populer Komunikasi Massa, 1(2), 149-160.
Creswell, John W. (2015). Penelitian Kualitatif & Desain Riset, Memilih di Antara Lima Pendekatan Edisi Ketiga. Pustaka Pelajar.
Creswell, John W. (2019). Research Design: Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran Edisi Keempat. Pustaka Pelajar.
El Ishaq, R. & Maharani, A.R. (2018). Media Sosial, Ruang Publik, dan Budaya Pop. Ettisal. Journal of Communication, 3(1), 15-28. http://dx.doi.org/10.21111/ettisal.v3i1.1928
Fathurizki, Agistian & Malau, RMU. (2018). Pornografi dalam Film: Analisis Resepsi Film “Men, Women & Children”. ProTVF, 2(1), 19-35. https://doi.org/10.24198/ptvf.v2i1.11347
Fauzi, Rifqi. (2017). Perubahan Budaya Komunikasi pada Pengguna Whatsapp di Era Media Baru. JIKE 1(1), 1-10. https://doi.org/10.32534/jike.v1i1.44
Gumelar, Rangga Galura. (2013). Konvergensi Media Online. Jurnal Komunikasi 2(2), 6–14. https://doi.org/10.30656/lontar.v2i2.343
Hakim, Rakhmat Nur. (2021). Baliho Politisi, Minimnya Empati di Tengah Pandemi demi Pilpres 2024… Kompas. https://nasional.kompas.com/read/2021/08/09/16292451/baliho-politisi-minimnya-empati-di-tengah-pandemi-demi-pilpres-2024?page=all
Hamid, Ali Imron. (2020). Analisis Semiotik Meme Anies Baswedan Banjir Jakarta. Jurnal Dialektika Komunika 8(1), 36-45. https://doi.org/10.33592/dk.v8i1.554
Harrera, Andrea Eka Premasadha. (2016). Pemanfaatan Media Sosial Twitter Oleh Ridwan Kamil Dan Ganjar Pranowo Telah Sesuai Dengan Fungsi Utama Media Massa. THE MESSENGER, 8(2), 52-60. http://dx.doi.org/10.26623/themessenger.v8i2.335
Jayani, Dwi Hadya. (2020). 10 Media Sosial yang Paling Sering Digunakan di Indonesia. Katadata. https://databoks.katadata.co.id/datapublish/2020/02/26/10-media-sosial-yang-paling-sering-digunakan-di-indonesia
Judhita, Christiany. (2015). Meme di Media Sosial: Analisis Semiotik Meme Haji Lulung. Jurnal Pekommas, 18(2), 105-116. http://dx.doi.org/10.30818/jpkm.2015.1180204
Kriyantono, Rachmat. (2020). Teknik Praktis Riset Komunikasi Kuantitatif dan Kualitatif Edisi Kedua. Kencana.
Kusnandar, Viva Budy. (2019). Twitter, Aplikasi Berita dan Majalah Berbasis Android dengan Rating Tertinggi. Katadata. https://databoks.katadata.co.id/datapublish/2019/10/02/twitter-aplikasi-berita-dan-majalah-berbasis-android-dengan-rating-tertinggi
Machmud, Muslimin. (2016). Tuntunan Penulisan Tugas Akhir Berdasarkan Prinsip Dasar Penelitian Ilmiah. Selaras.
Mahardian, A.B., Sugandi, M.S., & Prasetio, A. (2019). Evolusi Wacana Politik dalam Internet Meme. Jurnal Studi Komunikasi dan Media, 23(1), 37-52. http://dx.doi.org/10.31445/jskm.2019.1720
Nasution, S. (2019). Metode Research (Penelitian Ilmiah). Bumi Aksara.
Nurhadi, Zikri Fachrul. (2017). Model Komunikasi Sosial Remaja Melalui Media Twitter. Jurnal ASPIKOM, 3(3), 539-549.
Ortega, Jose Luis. (2017). The Presence of Academic Journals on Twitter and Its Relationship with Disseminations (tweets) and Research Impact (citations). Aslib Proceedings Journal, 69(6), 1-16. 10.1108/AJIM-02-2017-0055
Pamungkas, Cahyo. (2017). Global village dan Globalisasi dalam Konteks ke-Indonesiaan. Jurnal Global & Strategis, 9(2), 245-261. https://doi.org/10.20473/jgs.9.2.2015.245-261
Permana, A., Yulyarti, A., Andhika, V. (2020). Fenomena Meme Genre Baru Komunikasi Politik: Analisis Semiotik Meme Kasus Anies Baswedan. 10.31219/osf.io/f243p.
Pratiwi, Revana. (2021). Baliho Airlangga, Jurus Golkar Sejak Dini Demi 2024. CNN Indonesia. https://www.cnnindonesia.com/nasional/20210806140137-32-677315/baliho-airlangga-jurus-golkar-sejak-dini-demi-2024/1
Putra, Dion DB. (2021). Baliho Tiga Politikus Ini Mulai Marak, Tingkatkan Elektabilitas Menjelang Pilpres 2024. Tribunnews. https://bali.tribunnews.com/2021/08/06/baliho-tiga-politikus-ini-mulai-marak-tingkatkan-elektabilitas-menjelang-pilpres-2024
Putra, I Gede BV., Bandiyah, & Noak, PA. (2018). Gerakan Sosial Politik Meme Pada Media Sosial Instagram Untuk Bali Tolak Reklamasi. E-Jurnal Politika, 1(1), 1-11.
Badan Pengembangan dan Pembinaan Bahasa. (n.d.). Satire. In KBBI Online. Retrieved October 8, 2020, from https://kbbi.web.id/satire
Sobur, Alex. (2016). Semiotika Komunikasi. Remaja Rosdakarya.
Stockwell, Stephen. (2005). Political Campaign Strategy. Australian Scholarly Publishing Pty Ltd.
Storsul, Tanjal & Dagny Stuedahl. (2007). The Ambivalence of Convergence. Nordicom.
Suciartini, Ni Nyoman Ayu. (2019). Analisis Bahasa Satire dalam Pertarungan Politik 2019. Jurnal Sirok Bastra, 7(1), 73-84. https://doi.org/10.37671/sb.v7i1.156
Suciartini, Ni Nyoman Ayu. (2020). Bahasa Satire dalam Media Sosial. Jurnal Pustaka, 20(1), 1-9. https://doi.org/10.24843/PJIIB.2020.v20.i01.p01
Sugiyono. (2014). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Taufiq, Muhammad. (2021). Sindiran Nyelekit Warganet Buat Para 'Capres Baliho' yang Jorjoran di Tengah Pandemi. Suara. https://jatim.suara.com/read/2021/08/07/074934/sindiran-nyelekit-warganet-buat-para-capres-baliho-yang-jorjoran-di-tengah-pandemi
Utami, Indah Ita. (2019). Tindak tutur Ekspresif Dalam humor Meme Politik 2019 di Media Internet. DIALEKTIKA: Jurnal Bahasa, Sastra, dan Pendidikan Bahasa dan Sastra Indonesia, 6(2), 184-198. https://doi.org/10.15408/dialektika.v6i2.11661
Utomo, Prasetya Wisnu. (2015). Menertawakan Politik: Anak Muda, Satire dan Parodi dalam Situs Mojok.co. Jurnal Studi Pemuda, 4(1), 190-205. https://doi.org/10.22146/studipemudaugm.36729
Wadipalapa, Rendy Pahrun. (2015). Meme Culture & Komedi-Satire Politik: Kontestasi Pemilihan Presiden dalam Media Baru. Jurnal Ilmu Komunikasi, 12(1), 1-18. https://doi.org/10.24002/jik.v12i1.440
Wibisono, Gunawan. (2021). Bukan Pilpres 2024, Baliho AHY Dipasang untuk Melawan Moeldoko. Jawa Pos. https://www.jawapos.com/nasional/politik/05/08/2021/bukan-pilpres-2024-baliho-ahy-dipasang-untuk-melawan-moeldoko/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Ariel Pratama Effendi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.
