BEST PRACTICES FOR VIRTUAL EVENTS DURING THE COVID-19 PANDEMIC - FOCUSING ON ATTENDEE ENGAGEMENT

Main Article Content

Ton Nu Ngoc Han
Le Kim Ngoc

Abstract

The COVID-19 pandemic constitutes a severe hazard: not only to human health but also to the economy on both a national and a global level. The pandemic has particularly affected the event industry, which relies on mass gatherings. This research aims to analyse the impact of COVID-19 on the event industry and propose best practices for virtual events in terms of attendee engagement. A qualitative research approach was applied to generate insights from industry experts in real contexts in Vietnam. The study drew on interviewees with four participants engaged in virtual events: two from the event industry, and two from the education sector. This research focuses on three key elements to enhance the level of attendee engagement in virtual events: the four realms of experience, storytelling and attendee objectives when joining a given event. The study also highlights the relationships among these three critical elements while offering theoretical contributions and suggesting best practices.

Article Details

How to Cite
Ton, H. N. N. ., & Le, N. K. (2021). BEST PRACTICES FOR VIRTUAL EVENTS DURING THE COVID-19 PANDEMIC - FOCUSING ON ATTENDEE ENGAGEMENT. Advances in Social Sciences Research Journal, 8(7), 103–118. https://doi.org/10.14738/assrj.87.10369
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