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The Influence Of Marketing Mix On Student Trust and Its Impact on Competitive Advantage Of Private Higher Education Institution

Hendi Sama, Ida Aju Brahmasari, Ida Aju Brahma Ratih
2017-08-07

Marketing Ethics in Creative Industry : an Exploration Study

Sri Hartini
2018-10-14

Ansoff’s Strategic Turbulence Model: Why It’s Important to Marketing Strategy

Dan Kipley, Dr. Helm-Stevens, Dr. Skalnik
222-234
2022-03-01

Foundations of a Relativity Marketing Theory

Wael Kortam, Abdelhameed Abbas
1-12
2021-09-09

Disruptive Innovation and the Future of Digital Agriculture: A Systematic Review of New Technologies in Agricultural Marketing Channels

Usmiati, Laila Refiana Said, Ahmad Rifani, Muhammad Riza Firdaus, Ricky Fitriadiansyah
81-95
2025-12-14

Digital Marketing Adoption Between Rice Farmer and Farm Trader

Yogi Makbul, Siti Herni Rochana, Deni Nugraha, Sudrajati Ratnaningtyas
276-286
2022-12-06

Attitude of Consumers Towards Events Organized by Companies

Maia Seturi, Maka Surmava
89-97
2023-12-05

Sustainable food consumption promotion through online marketing communication: The case of Slovenian and Croatian grocery stores

Romana Korez Vide, Sergeja Juhart, Anica Hunjet
102-123
2021-10-25

Relationship Marketing Strategies in the Dimension Stone Sector

Antonio Carlos Guidi, Nadia Kassouf Pizzinatto
103-119
2023-01-20

The impact of internal marketing on 'green' management of intellectual capital

Christina Arfara
51-67
2021-06-21

Marketing Buprenorphine for Chronic Pain Management: Overcoming Societal Perceptions and Enhancing Public Health

Marc Perez-Espinosa, Nile M. Khanfar, Omar F. Attarabeen, Huy Pham, Georgina Silva-Suarez, Bahaudin G. Mujtaba
125-142
2025-05-25

Marketing Mix Elementa Effect on Egyptian Consumers Buying Behavior for Cosmetics

Nevine Eshra, Noha Beshir
235-243
2022-03-05

An Analysis of How Relationship Marketing Influences Customer Choice of Hotel Industry

P. Ravindran Pathmananathan, Khairi Aseh
191-202
2021-06-27

Professional Agent Perspectives on Representing WNBA Athletes in the United States

Rosemond Gomez-Joseph, Joseph A. Gioia, Kerry Lanza, Michael Berger, Aldwin Domingo
15-34
2024-05-18

The Democratization of Luxury Products with Influencer Marketing

Gulcin Ipek Kalender
215-222
2021-12-29

Does Green Marketing Will Be Impact to The Purchase Decision? A Theoretical Perspective

Mohammad Arief, Nirma Kurriwati
2017-04-20

Green Consumption Behavior and Norms of Adults: A Case from the Mekong River Delta, Vietnam

Tran Thi Anh Phuong, Nguyen Mai Nhu Cam
209-221
2022-12-02

Understanding Predictors That Influences Relationship Marketing in Unit Trust Industry

P. Ravindran Pathmananathan, Khairi Aseh
178-190
2021-06-27

ASPECTS OF GREEN MARKETING, PRODUCTS, PRICES, AND BUYING INTEREST AT SUPER INDO OUTLETS

Andreas Ari Sukoco, Jonathan Herdioko, Brigitta Evelyn Krisanta
286-298
2022-01-12

Jamu brand Indonesia: consumer preferences and segmentation

Bulan Prabawani
2017-03-19

The Effect of Sport Sponsorship on Brand Equity: A Study Within the Context of Professional Soccer

James B. Hunt, Tammy G. Hunt
96-113
2022-10-28

Analysis of Factors That Influences Customer Retention in Unit Trust Industry

P. Ravindran Pathmananathan, Khairi Aseh
153-167
2021-06-27

Comparing the Learning Outcomes of Online versus Face-to-Face Formats in Teaching a Marketing Course: An Empirical Observation

Sang T. Choe
163-173
2023-08-25

The Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products

anas Hidayat
178-191
2021-10-29

Make it Mati: The Marketing Mix Strategies and Customer Satisfaction of Resorts Amidst Covid-19 Pandemic

Kiven G. Olivar, Christian Dale Demain, Hermy L. Quitoy, Dexter Palmes
185-197
2022-08-02
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