A 3D involvement comprehension model for the digital innovation fostering initiatives of the financial services industry.

  • Dimitrios S. Stamoulis
Keywords: innovation; financial services; comprehension model; positioning tool;

Abstract

The financial services industry word-wide is active not only in financing the innovation, but also in creating opportunities for digital innovation take-up that will ultimately lead to economic growth and entrepreneurial success. By analyzing the activities of the four major financial institutions in Greece in the area of innovation support activities, a 3D model is constructed that clearly demonstrates the strategic area that is shaped for initiatives that foster innovation in the financial services industry sector. This model is also useful as a strategic positioning tool as well as a comprehension model for those actors that would like to enter into this area and gain an understanding of the projects and activities already run by the actors in this field.

Published
2021-04-16
How to Cite
Stamoulis, D. S. (2021). A 3D involvement comprehension model for the digital innovation fostering initiatives of the financial services industry. Archives of Business Research, 9(4), 83-90. https://doi.org/10.14738/abr.94.9968