The impact of internet communities through the electronic word of mouth
Keywords:internet communities, electronic word of mouth, consumer behavior
In this new technological era there have been new innovative methods which made their appearance and enabled marketers to have a more direct and intimate contact with customers using techniques beyond personal selling, advertising and sales promotion. This study has tried to explain the behaviour of internet community members in a variety of aspects imprinting behavioural levels on buying behaviour, socialization and trust mentality.
How to Cite
Samanta, I., & Papageorgiou, K. (2020). The impact of internet communities through the electronic word of mouth. Archives of Business Research, 8(7), 455–466. https://doi.org/10.14738/abr.87.8810