The Marketing for Vietnamese Dragon Fruit

Authors

  • Nguyen Nguyen Ho Chi Minh City Open University, Graduate School, HCM City, Vietnam

DOI:

https://doi.org/10.14738/abr.85.8299

Keywords:

marketing, dragon fruit, production, price, promotion, quality

Abstract

The dragon fruit is a strong agricultural product of Vietnam, however, its market always faces the unstableness, and this situation can cause crisis and big damage for farmers. The paper studies the actual problems of product, and proposes marketing methods which aim to promote its sustainable development.

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Published

2020-06-03

How to Cite

Nguyen, N. (2020). The Marketing for Vietnamese Dragon Fruit. Archives of Business Research, 8(5), 221–226. https://doi.org/10.14738/abr.85.8299

Issue

Vol. 8 No. 5 (2020): Archives of Business Research

Section

Articles