The Time of My Life: The Marketing Lessons From 'Dirty Dancing'

  • Michael Omansky Felician University
Keywords: Promotion Radio retail Soundtrack Collboration



“Dirty Dancing” was a movie with a major soundtrack.  The soundtrack had a coordinated marketing effort,

took on a life of its own but continued to succeed with guidance and control for over a decade.  Its success contains many marketing lessons

that can be applied to other projects.



• Browne, D. (2017). The 'Dirty Dancing' Soundtrack: 10 Things You Didn't Know. Retrieved from
o Edit Reference
Eleanor Bergstein biography. (2020). Retrieved from

Popson, T. (1989, May 19). 'Dirty Dancing' gets four stars from the Contours. Chicago Tribune, p. 50.
Wierl, M. (2019). 'Dirty Dancing': 10 Facts about the Iconic Soundtrack. Retrieved from
Yates, H. (2019). How we made 'Dirty Dancing's (I've Had) the Time of my Life. Retrieved from
How to Cite
Omansky, M. (2020). The Time of My Life: The Marketing Lessons From ’Dirty Dancing’. Archives of Business Research, 8(4), 26-30.