The Time of My Life: The Marketing Lessons From 'Dirty Dancing'
“Dirty Dancing” was a movie with a major soundtrack. The soundtrack had a coordinated marketing effort,
took on a life of its own but continued to succeed with guidance and control for over a decade. Its success contains many marketing lessons
that can be applied to other projects.
o Edit Reference
Eleanor Bergstein biography. (2020). Retrieved from https://www.imdb.com/name/nm0075044/bio?ref_=nm_ov_bio_sm
Popson, T. (1989, May 19). 'Dirty Dancing' gets four stars from the Contours. Chicago Tribune, p. 50.
Wierl, M. (2019). 'Dirty Dancing': 10 Facts about the Iconic Soundtrack. Retrieved from https://www.promipool.com/retro/dirty-dancing-10-facts-about-the-iconic-soundtrack
Yates, H. (2019). How we made 'Dirty Dancing's (I've Had) the Time of my Life. Retrieved from https://www.theguardian.com/music/2019/apr/09/how-we-made-dirty-dancing-ive-had-the-time-of-my-life
Copyright (c) 2020 Michael Omansky
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