The Time of My Life: The Marketing Lessons From 'Dirty Dancing'

  • Michael Omansky Felician University
Keywords: Promotion Radio retail Soundtrack Collboration

Abstract

 

“Dirty Dancing” was a movie with a major soundtrack.  The soundtrack had a coordinated marketing effort,

took on a life of its own but continued to succeed with guidance and control for over a decade.  Its success contains many marketing lessons

that can be applied to other projects.

 

References

• Browne, D. (2017). The 'Dirty Dancing' Soundtrack: 10 Things You Didn't Know. Retrieved from https://www.rollingstone.com/music/music-news/the-dirty-dancing-soundtrack-10-things-you-didnt-know-203885/
o Edit Reference
Eleanor Bergstein biography. (2020). Retrieved from https://www.imdb.com/name/nm0075044/bio?ref_=nm_ov_bio_sm

Popson, T. (1989, May 19). 'Dirty Dancing' gets four stars from the Contours. Chicago Tribune, p. 50.
Wierl, M. (2019). 'Dirty Dancing': 10 Facts about the Iconic Soundtrack. Retrieved from https://www.promipool.com/retro/dirty-dancing-10-facts-about-the-iconic-soundtrack
Yates, H. (2019). How we made 'Dirty Dancing's (I've Had) the Time of my Life. Retrieved from https://www.theguardian.com/music/2019/apr/09/how-we-made-dirty-dancing-ive-had-the-time-of-my-life
Published
2020-04-12
How to Cite
Omansky, M. (2020). The Time of My Life: The Marketing Lessons From ’Dirty Dancing’. Archives of Business Research, 8(4), 26-30. https://doi.org/10.14738/abr.84.8056