An Emerging Awareness of Generation Z Students for Higher Education Professors

Abstract

Generation Z, sometimes referred to as the iGeneration by demographers, marketers, and psychologists are a point
of research by business professionals. However, little work has been done by academicians to research these
students’ perceptions on various issues in a college setting.
This study investigated Generation Z college students’ views regarding trust, use of social media, and related issues.
The variables studied relate to current literature and key indicators representative of this generation. College
students were the targeted participants. Students were surveyed in business courses after permission of the instructor
was obtained. Subsequent interviews of faculty have begun. Quantitative surveying of faculty has been initiated.
The findings indicate a group with high expectations for trust in others and with dependency on social media. The
ramifications for professors will be discussed.