Nella BRAND IMAGE, CO BRANDING, CUSTOMER SASTIFACTION INFLUENCES TOWARD PURCHASE INTENTION OF HAJJ BAILOUT MULTIPURPOSE BY PERCEIVED VALUE AND BRAND PREFERENCE VARIABLES AS INTERVENING VARIABLES IN PEOPLE CREDIT BANK JOMBANG

  • Nella Bintari Anjarwati Sutikno Master Managemen Department,FEB Untag Surabaya
Keywords: Brand Image, Co-Branding, Customer Santisfaction, Perceived Value, Brand Preference, Purchase Intention

Abstract

Brand Image, Co-Branding, Customer Sastifaction to the Intention of Purchasing Multipurpose Hajj Loan with perceived Value Variables and Brand Preference as Intervening Variables at Bank Jombang BPR. The research method used is a quantitative method with 100 Multipurpose Credit Hajj Customers in BPR Bank Jombang as Respondents. The results of this study affect the Imaget Brand to Perceived proved to have a significant effect in this study. The effect of Co-Branding on Perceived Value proved to have a significant effect on research.This effect of Customer Sastifaction on Perceived Value proved to be significant in this study. The Effect of Brand Image on Brands proved to have a significant effect in this study. The Effect of Co-Branding on Brand Preference proved to be a significant effect in this study.The influence of Brand Image on Purchase Intentions proved to have a significant effect in this study. Effects of Co-Branding on Purchase Intentions proved to have a significant effect on this study. Effect of Slow Sastifaction ggan against Purchase Intentions proved to have a significant effect in this study. The Effect of Value Perceptions on Purchase Intentions proved to have a significant effect in this study. Effects of Brand Preference on Purchase Intentions proved to have a significant effect on this study

Published
2019-08-04
How to Cite
Sutikno, N. B. A. (2019). Nella BRAND IMAGE, CO BRANDING, CUSTOMER SASTIFACTION INFLUENCES TOWARD PURCHASE INTENTION OF HAJJ BAILOUT MULTIPURPOSE BY PERCEIVED VALUE AND BRAND PREFERENCE VARIABLES AS INTERVENING VARIABLES IN PEOPLE CREDIT BANK JOMBANG. Archives of Business Research, 7(7), 397-413. https://doi.org/10.14738/abr.77.6832