The Significance of Franchise
DOI:
https://doi.org/10.14738/abr.32.612Abstract
Any company that aspires in industry must think in terms of global, not domestic market leadership.This chapter focuses on frnachise or expanding beyond domestic bou- ndaries and competing in the market of either a few or a great many countries. In the pr- ocess of exploring these issues, we will introduce a numbere of core concepts. The chap- ter includes section of market expansion, types of franchising, the benefits of buying a frnachise, acquisition, one method of valuaton end etc.
Key words: market expansion, franchise ,sussess, shaping franchising, acquisiti- on, end so far.
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