The Effect of Community Empowerment Program for Fisherman Community to Enhance the Market Penetration a Case Studies in Tuban Indonesia

Authors

  • Muslichah Erma W. Bhayangkara University
  • Nova Retnowati Bhayangkara University
  • Soeharjoepri Soeharjoepri Natural Science Department— Sepuluh Nopember Institute of Technology, Sukolilo, Surabaya, Indonesia

DOI:

https://doi.org/10.14738/abr.610.5285

Keywords:

Community Empowerment Program, Market Penetration, branding

Abstract

This study is an action research study in the form of community empowerment program. The study aim to help the fisherman community to growth in two aspect one is the production line and second is enhance the market penetration. The market penetration is required to increase the profit and minimalist the loss due to unsold product. The program is done in Tuban a district in East Java located in Indonesia. The program is done in many aspect from production standard procedures until the marketing management and branding process. The result of this study is shown that the increase of quality of production and also minimalist the time required, furthermore the result also shown the increase of market penetration through branding technique. 

Author Biographies

Muslichah Erma W., Bhayangkara University

Department of Management, Economic Faculty
Bhayangkara University Indonesia.

Nova Retnowati, Bhayangkara University

Department of Management, Economic Faculty 
Bhayangkara University Indonesia.

Soeharjoepri Soeharjoepri, Natural Science Department— Sepuluh Nopember Institute of Technology, Sukolilo, Surabaya, Indonesia

Natural Science Department— Sepuluh Nopember Institute of Technology, Sukolilo, Surabaya, Indonesia

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Published

2018-10-21

How to Cite

W., M. E., Retnowati, N., & Soeharjoepri, S. (2018). The Effect of Community Empowerment Program for Fisherman Community to Enhance the Market Penetration a Case Studies in Tuban Indonesia. Archives of Business Research, 6(10). https://doi.org/10.14738/abr.610.5285