The Significance Of Frnshise

Authors

  • Branislav Djordjevic Emeritus
  • Radomir Djordjevic

DOI:

https://doi.org/10.14738/abr.64.4356

Abstract

Any company that aspires in industry must think in terms of global, not domestic market leadership.This chapter focuses on frnachise or expanding beyond  domestic bou- ndaries and competing in the market of either a few or a great many  countries. In the pr- ocess of exploring these issues, we will introduce  a numbere of core concepts.  The chap- ter includes section of market expansion, types of franchising, the benefits of buying a frnachise, acquisition, one method of valuaton end etc.

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Published

2018-04-20

How to Cite

Emeritus, B. D., & Djordjevic, R. (2018). The Significance Of Frnshise. Archives of Business Research, 6(4), 31–43. https://doi.org/10.14738/abr.64.4356