Contribution of components of Green Supply Chain Execution-Marketing in Green Supply Chain Performance measurement-A Pilot Empirical Study of the Indian Automobile Manufacturing Sector

  • Mohd. Asif Gandhi Anjuman-I-Islam's Kalsekar Technical Campus, School of Engineering and Technology, Affiliated to University of Mumbai
Keywords: Automobile, CFA, Green Supply Chain Execution-Marketing, Green Supply Chain Performance, Green Supply Chain Practices, Indian, Manufacturing Sector, Pilot Study

Abstract

This paper is one of the several extensions of the research works done by [5]. Green Supply Chain Practices have been known to have an impact on Green Supply Chain Performance [5].This paper tests empirically through a pilot study of the Indian Automobile Manufacturing Sector, the contribution of the four variables constituting the construct Green Supply Chain Execution-Marketing in Green Supply Chain Performance measurement. Also the paper establishes the reliability of the questionnaire instrument developed previously for measuring the construct Green Supply Chain Execution-Marketing and also for measuring the reliability of the four variables that constitute the construct Green Supply Chain Execution-Marketing. Further the paper establishes the correlation among these four variables. Finally this paper conducts Confirmatory Factor Analysis (CFA) to arrive at a single factor (linear combination of four variables constituting the construct Green Supply Chain Execution-Marketing) to aid in measuring the construct Green Supply Chain Execution-Marketing. Finally the paper establishes the order of contribution of the four variables constituting the construct Green Supply Chain Execution-Marketing.

Author Biography

Mohd. Asif Gandhi, Anjuman-I-Islam's Kalsekar Technical Campus, School of Engineering and Technology, Affiliated to University of Mumbai
Working as Assistant Professor in Department of Mechanical Engineering in Anjuman-I-Islam's Kalsekar Technical Campus, School of Engineering and Technology, New Panvel. Currently persuing PhD from NITIE, Mumbai and PhD work has progrressed to advanced stage of submitting thesis.  Total ten years of industrial experience and ten years of experience in academia.

References

. Emmett, S. and Sood, V., Green Supply Chains – An Action Manifesto. John Wiley & Sons, 2010: p. 151-164.

. Gandhi, M.A., A Review of the Indian Automobile Manufacturing Sector, IOSR Journal of Business and Management, 2017. 19(3), Ver II: p. 9-15. DOI: https://doi.org/10.9790/487X-1903020915.

. Gandhi, M.A. and Sharma, S., A Review of Research Methodologies Linking Green Supply Chain Practices and Green Supply Chain Performance, International Journal of Supply Chain Management, 2014. 3(4).

. George, D., and Mallery, M. Using SPSS for Windows step by step: a simple guide and reference, 2003.

. Sharma, S., and Gandhi, M.A., Exploring correlations in components of green supply chain practices and green supply chain performance, Competitiveness Review, 2016. 26(3): p. 332-368.

DOI: https://doi.org/10.1108/CR-04-2015-0027.

Published
2017-08-07
How to Cite
Gandhi, M. A. (2017). Contribution of components of Green Supply Chain Execution-Marketing in Green Supply Chain Performance measurement-A Pilot Empirical Study of the Indian Automobile Manufacturing Sector. Archives of Business Research, 5(8). https://doi.org/10.14738/abr.58.3396