Contribution of components of Green Supply Chain Execution-Marketing in Green Supply Chain Performance measurement-A Pilot Empirical Study of the Indian Automobile Manufacturing Sector
DOI:
https://doi.org/10.14738/abr.58.3396Keywords:
Automobile, CFA, Green Supply Chain Execution-Marketing, Green Supply Chain Performance, Green Supply Chain Practices, Indian, Manufacturing Sector, Pilot StudyAbstract
This paper is one of the several extensions of the research works done by [5]. Green Supply Chain Practices have been known to have an impact on Green Supply Chain Performance [5].This paper tests empirically through a pilot study of the Indian Automobile Manufacturing Sector, the contribution of the four variables constituting the construct Green Supply Chain Execution-Marketing in Green Supply Chain Performance measurement. Also the paper establishes the reliability of the questionnaire instrument developed previously for measuring the construct Green Supply Chain Execution-Marketing and also for measuring the reliability of the four variables that constitute the construct Green Supply Chain Execution-Marketing. Further the paper establishes the correlation among these four variables. Finally this paper conducts Confirmatory Factor Analysis (CFA) to arrive at a single factor (linear combination of four variables constituting the construct Green Supply Chain Execution-Marketing) to aid in measuring the construct Green Supply Chain Execution-Marketing. Finally the paper establishes the order of contribution of the four variables constituting the construct Green Supply Chain Execution-Marketing.
References
. Emmett, S. and Sood, V., Green Supply Chains – An Action Manifesto. John Wiley & Sons, 2010: p. 151-164.
. Gandhi, M.A., A Review of the Indian Automobile Manufacturing Sector, IOSR Journal of Business and Management, 2017. 19(3), Ver II: p. 9-15. DOI: https://doi.org/10.9790/487X-1903020915.
. Gandhi, M.A. and Sharma, S., A Review of Research Methodologies Linking Green Supply Chain Practices and Green Supply Chain Performance, International Journal of Supply Chain Management, 2014. 3(4).
. George, D., and Mallery, M. Using SPSS for Windows step by step: a simple guide and reference, 2003.
. Sharma, S., and Gandhi, M.A., Exploring correlations in components of green supply chain practices and green supply chain performance, Competitiveness Review, 2016. 26(3): p. 332-368.
![](https://journals.scholarpublishing.org/public/journals/6/a:3:{s:10:"uploadName";s:28:"cover_article_3396_en_US.jpg";s:12:"dateUploaded";s:19:"2021-05-16 10:36:06";s:7:"altText";s:0:"";})
