Twin Transition in Emerging Markets: The Role of Digital Capabilities and Institutional Drivers on Green Innovation in Vietnam's Logistics Sector

Abstract

This study investigates the antecedents of Green Innovation within the Vietnamese logistics sector by examining the interplay between digital capabilities and institutional drivers under the "Twin Transition" framework. Adopting a Sequential Exploratory Mixed-Methods design, the research integrates the Resource-Based View (RBV) with Institutional Theory to analyze data from 218 logistics managers using Partial Least Squares Structural Equation Modeling (PLS-SEM). The empirical results reveal a distinctive "State-Led Green Innovation" model where Government Support emerges as the paramount driver (beta = 0.677), significantly overshadowing internal factors. While Leadership Commitment proves to be a critical catalyst (beta = 0.179), the study identifies a "Resource Paradox," indicating that Technology Readiness and Financial Resources, though significant, exert a comparatively weak influence without institutional impetus. These findings challenge market-centric innovation narratives, suggesting that for transition economies, policymakers must evolve from subsidy-driven approaches to capacity-building infrastructures, while managers must prioritize strategic alignment with national agendas to foster sustainable transformation.