Pizpireto Café: Sustainable Entrepreneurship in Times of Crisis

Authors

  • Ricardo Ortiz Ayala School of Accounting and Administration of the Universidad Autónoma de Querétaro (UAQ)
  • Graciela Lara Gómez School of Accounting and Administration of the Universidad Autónoma de Querétaro (UAQ)
  • Jesús Hurtado Maldonado School of Accounting and Administration of the Universidad Autónoma de Querétaro (UAQ)
  • Violena Hubenova Nencheva School of Accounting and Administration of the Universidad Autónoma de Querétaro (UAQ)

DOI:

https://doi.org/10.14738/abr.115.14791

Keywords:

crisis, sustainability, entrepreneurship, community, management

Abstract

As a result of the economic setback caused by the COVID 19 crisis, many families lost their source of income and were forced to look for alternative forms of income. Thus "PIZPIRETO" Café was born, an example of entrepreneurship in times of crisis, a project that integrates sustainability, one of the life values of its creators. The present paper analyzes the way in which the company shaped and managed sustainability within their business until it became a fundamental pillar to boost the production and commercialization of their coffee, getting involved and being commited with the community of small coffee growers in the state of Veracruz.

Downloads

Published

2023-06-03

How to Cite

Ayala, R. O., Gómez, G. L., Maldonado, J. H., & Nencheva, V. H. (2023). Pizpireto Café: Sustainable Entrepreneurship in Times of Crisis. Archives of Business Research, 11(5), 177–190. https://doi.org/10.14738/abr.115.14791

Issue

Vol. 11 No. 5 (2023): Archives of Business Research

Section

Articles

License

Copyright (c) 2023 Ricardo Ortiz Ayala, Graciela Lara Gómez, Jesús Hurtado Maldonado, Violena Hubenova Nencheva

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Most read articles by the same author(s)