The Socio-Psychological and Cultural Motives of ASEAN Tourist


  • Kymwell Hinlayagan Ph.D. in International Hospitality Management Lyceum of the Philippines University Claro M. Recto Academy of Advanced Studies Intramuros, Manila, Philippines
  • Kiven Olivar Hospitality Management The University of Mindanao Matina, Davao City, Philippines College of Hospitality Education



Socio-Psychological, Cultural, Motives, ASEAN, Tourist


This study aimed to examine the level of motives of Association of Southeast Asian Nations (ASEAN) tourists in terms of Socio-psychological motives and Cultural motives based on the responses of ASEAN tourists. The research used descriptive method in assessing the factors affecting the decision making of ASEAN tourist to travel based on the theory of Ap and Crompton. The study used modified questionnaire designed to obtain socio-psychological and cultural motives. The research concluded that the level of ASEAN travel motivation is very high, it indicates that the ASEAN Tourists has a very high travel motive. There is no significant difference in Travel Motives of ASEAN tourist when analyzed according to the profile of respondents. Socio-Psychological Motives or Push Factors were perceived as Moderately Important, suggesting that ASEAN must improve the tourist attractions and sustain the affordable cost for living and education. Further, local government should sustain the economic and tourism stability for foreign investors.


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How to Cite

Hinlayagan, K., & Olivar, K. (2023). The Socio-Psychological and Cultural Motives of ASEAN Tourist. Archives of Business Research, 11(1), 173–187.