UTILIZATION OF E-COMMERCE AS A STRATEGY TO INCREASE MSME INCOME IN JAMBI PROVINCE IN COVID-19 ERA

Authors

  • Wiralestari Universitas Jambi

DOI:

https://doi.org/10.14738/abr.111.13536

Keywords:

MSME, E-Commerce, Income

Abstract

Over the past two years, the whole world has been fighting the Covid-19 outbreak. Covid-19 has an impact on lifestyle changes for humans in the world. Social restrictions must be implemented for the purpose of reducing the outbreak of the epidemic. The impact of social restrictions has a negative impact on micro, small and medium enterprises (MSMEs) which experience a decrease in income until they experience bankruptcy. For this reason, MSMEs need a strategy to increase income during the Covid-19 period. E-commerce is the right strategy used by MSMEs to increase income so that MSMEs can survive in the Covid-19 era.

References

Andhika Permana Putra, Dan, and Ruddy Syafrudin. 2021. “Pendapatan Umkm Kota Banjarmasin Sebelum Dan Sesudah Mengimplementasikan E- Commerce (Studi Kasus UMKM Binaan Dan Mitra Bank Indonesia KPW Kalimantan Selatan) Andhika.” 4(1): 156–70.

Ha, Van Dung. 2020. “Enhancing the E-Commerce Application in SMEs.” Management Science Letters 10(12): 2821–28.

Harto, Dedy, Sulistya Rini Pratiwi, Mohamad Nur Utomo, and Meylin Rahmawati. 2019. “Penerapan Internet Marketing Dalam Meningkatkan Pendapatan Pada UMKM.” JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) 3(1): 39.

Ihza, Khofifah Nur. 2020. “DAMPAK COVID-19 TERHADAP USAHA MIKRO KECIL DAN MENENGAH (UMKM) ( Studi Kasus UMKM Ikhwa Comp Desa Watesprojo, Kemlagi, Mojokerto).” Jurnal Inovasi Penelitian 1(7): 599–597.

Ika Purnama, Nadia, Linzzy Pratamu Putri, Rahmad Bahagia, and Jl Kapten Mukhtar Basri No. 2021. “Analisis E-Commerce Dalam Membantu Penjualan UMKM Di Tengah Pandemi.” Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan 21(2): 194–200. http://jurnal.umsu.ac.id/index.php/ekawan/article/view/8503.

Jokowi. 2022. “Presiden Jokowi Dorong Pelaku UMKM Manfaatkan Platform Daring Untuk Dongkrak Omzet.” setkab.go.id. https://setkab.go.id/presiden-jokowi-dorong-pelaku-umkm-manfaatkan-platform-daring-untuk-dongkrak-omzet/.

Lili Marlinah. 2020. “Peluang Dan Tantangan UMKM Dalam Upaya Memperkuat Perekonomian Nasional Tahun 2020 Ditengah Pandemi Covid 19.” Jurnal Ekonomi 22(2): 118–24.

Pudjo Sugito & Kamaluddin. 2021. “PEMANFAATAN E-COMMERCE PADA MASA PANDEMI COVID 19 UNTUK MEMPERTAHANKAN KELANGSUNGAN USAHA PENGRAJIN BATIK BANGKALAN MADURA.” Prosiding Webinar Nasional Penelitian dan Pengabdian Masyarakat Tahun 2021 dengan tema “Pandemi Sebagai Momentum Menuju Indonesia Tangguh, Indonesia Tumbuh” PENDAHULUAN: 536–43.

Rosnaini Daga, Bahtiar Maddatuang, Ria Wahyuni. 2020. “Faktor Penghambat Penggunaan E- Commerce Pada Usaha Mikro Kecil Di Kota Makassar.” Journal of Management 3(3): 115–27.

Biagi, F., & Falk, M. 2017. “The Impact of ICT and E-Commerce on Employment in Europe. Journal of Policy Modeling.”

(1), 1-18. http://dx.doi.org/10.1016/j.jpolmod.2016.12.004

Choshin, M., & Ghaffari, A. 2017. “An Investigation Of The Impact Of Effective Factors On The Success Of E-Commerce In Small And Medium-Sized Companies. Computer On Human Behavior,” 66, 67-74. Http://Dx.Doi.Org/10.1016/J.Chb.2016.09.026.

Fatta, D. D., Patton, D, & Viglia, G. 2018.” The determinants of conversion rates in SME e-commerce websites. Journal of Retailing and Consumer Services.” 41, 161-168. https://doi.org/10.1016/j.jretconser.2017.12.008.

Andhika Permana Putra, Dan, and Ruddy Syafrudin. 2021. “Pendapatan Umkm Kota Banjarmasin Sebelum Dan Sesudah Mengimplementasikan E- Commerce (Studi Kasus UMKM Binaan Dan Mitra Bank Indonesia KPW Kalimantan Selatan) Andhika.” 4(1): 156–70.

Ha, Van Dung. 2020. “Enhancing the E-Commerce Application in SMEs.” Management Science Letters 10(12): 2821–28.

Harto, Dedy, Sulistya Rini Pratiwi, Mohamad Nur Utomo, and Meylin Rahmawati. 2019. “Penerapan Internet Marketing Dalam Meningkatkan Pendapatan Pada UMKM.” JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) 3(1): 39.

Ihza, Khofifah Nur. 2020. “DAMPAK COVID-19 TERHADAP USAHA MIKRO KECIL DAN MENENGAH (UMKM) ( Studi Kasus UMKM Ikhwa Comp Desa Watesprojo, Kemlagi, Mojokerto).” Jurnal Inovasi Penelitian 1(7): 599–597.

Ika Purnama, Nadia, Linzzy Pratamu Putri, Rahmad Bahagia, and Jl Kapten Mukhtar Basri No. 2021. “Analisis E-Commerce Dalam Membantu Penjualan UMKM Di Tengah Pandemi.” Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan 21(2): 194–200. http://jurnal.umsu.ac.id/index.php/ekawan/article/view/8503.

Jokowi. 2022. “Presiden Jokowi Dorong Pelaku UMKM Manfaatkan Platform Daring Untuk Dongkrak Omzet.” setkab.go.id. https://setkab.go.id/presiden-jokowi-dorong-pelaku-umkm-manfaatkan-platform-daring-untuk-dongkrak-omzet/.

Lili Marlinah. 2020. “Peluang Dan Tantangan UMKM Dalam Upaya Memperkuat Perekonomian Nasional Tahun 2020 Ditengah Pandemi Covid 19.” Jurnal Ekonomi 22(2): 118–24.

Pudjo Sugito & Kamaluddin. 2021. “PEMANFAATAN E-COMMERCE PADA MASA PANDEMI COVID 19 UNTUK MEMPERTAHANKAN KELANGSUNGAN USAHA PENGRAJIN BATIK BANGKALAN MADURA.” Prosiding Webinar Nasional Penelitian dan Pengabdian Masyarakat Tahun 2021 dengan tema “Pandemi Sebagai Momentum Menuju Indonesia Tangguh, Indonesia Tumbuh” PENDAHULUAN: 536–43.

Rosnaini Daga, Bahtiar Maddatuang, Ria Wahyuni. 2020. “Faktor Penghambat Penggunaan E- Commerce Pada Usaha Mikro Kecil Di Kota Makassar.” Journal of Management 3(3): 115–27.

Saridakis, G., Lai, Y, Mohammed, A., & Hansen, J. M. 2018. “Industry Characteristics, Stages Of E-Commerce Communications, And Entrepreneurs And Smes Revenue Growth. Technological Forecasting And Social Change.” 128, 56-66. Http://Dx.Doi.Org/10.1016/J.Techfore.2017.10.017.

Susanty, A., Handoko, A. & Puspitasari, N. 2020. “Push-Pull-Mooring Framework For E-Commerce Adoption In Small And Medium Enterprises.” Journal Of Enterprise Information Management, 33(2), 381-406.

Waseem, A., Rashid, Y., Warraich, M. A., Sadiq, I. & Shaukat, Z. 2019. “Factors Affecting E-Commerce Potential Of Any Country Using Multiple Regression Analysis”. Journal Of Internet Banking And Commerce, 24(2), 1 – 28.

Qi, X., Chan, J. H., Hu, J., & Li, Y. 2020. “Motivations For Selecting Cross-Border E-Commerce As A Foreign Market Entry Mode.” Industrial Marketing Management, Https://Doi.Org/10.1016/J.Indmarman.2020.01.009.

Downloads

Published

2023-01-21

How to Cite

Wiralestari. (2023). UTILIZATION OF E-COMMERCE AS A STRATEGY TO INCREASE MSME INCOME IN JAMBI PROVINCE IN COVID-19 ERA. Archives of Business Research, 11(1), 48–54. https://doi.org/10.14738/abr.111.13536