Abas, Zahidatun Najah Md, Arshad Ayub Graduate Business School, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia, Malaysia

• Advances in Social Sciences Research Journal Vol. 11 No. 2.2 (2024): Advances in Social Sciences Research Journal - Articles
  Investigating the Correlation Among Social Media Marketing, Electronic Word-Of-Mouth, Celebrity Endorsements, and Consumer’s Purchase Intention of Cosmetic Products
  Abstract  pdf