Marketing and Rural Entrepreneurship in Amealco, actions to improve the situation of artisans

Main Article Content

Dr. Jorge Velázquez
Dra. Rosalía
Dr. Adán


Currently, marketing is a tool that helps entrepreneurs to promote their products and improve the situation they have in the business sector based on the various tools that exist to optimize their image and sales. This research aims to elucidate the importance of marketing in the professional development of artisans in the municipality of Amealco. It seeks to recognize that micro and small businesses dedicated to the sale of handicrafts need to make adequate and efficient use of the various marketing tools that exist to improve their current situation. The results obtained in the field work allowed us to observe that the architects have basic knowledge on this subject, but require help to improve and achieve that their image, positioning and sales gradually increase to such a degree that they can consolidate in the labor market. Finally,

Article Details

How to Cite
Velázquez Hernández, J. A., Alonso Chombo, R., & Romero Zepeda, J. A. (2021). Marketing and Rural Entrepreneurship in Amealco, actions to improve the situation of artisans . Advances in Social Sciences Research Journal, 7(12), 537-550.
Author Biographies

Dr. Jorge Velázquez , Doctor

Reseaerch professor 

Autonomous University of Querétaro Campus Amazcala, Mexico

Dra. Rosalía


Autonomous University of Querétaro Campus Tequisquiapan, Mexico

Full-time teacher level VII

Dr. Adán, Doctor

Research professor

Autonomous University of Querétaro Campus Concá, Mexico

Full-time teacher level VII


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