Main Article Content
The cosmetic industry is one of the major industries in the world, and it continually enhances with the current high-technology developments in the sector. Just from the very early ages, young girls have a curiosity about trying their mother’s make-up products and they satisfy their curiosity by doing make-up to their dolls. When girls become young women, they start trying a variety of cosmetic products and they wear make-up in order to look attractive for the opposite sex. Wearing make up helps women to feel content about their physical appearance. It increases the self-confidence of women and makes them happy, as it is a pleasurable activity. The cosmetic industry offers products, which are in abundance according to the taste of each women coming from different ranks in society. It surrounds women with cosmetic advertisements and draw their attention in the fashionable districts of the city, at shopping malls and through certain media tools such as women’s magazines and social media. The cosmetic industry is a part of the consumer culture, and it is also closely related with the ideal feminine beauty. It disseminates messages through advertisements that every woman should use cosmetic products in order to reach the ideal beauty, which is desired. This paper aims to portray how the white ideal beauty is portrayed on the Facebook pages of three cosmetic brands representing different characteristics in terms of class, social status, lifestyle, and aesthetics.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.
. Braun, V., Clarke, V. and Gray, D. (2017). Collecting Qualitative Data. Cambridge: Cambridge University Press.
. Brito, E. P. Z., & Zanette, M. C. & Abdalla, C. C. & Ferreira, M. & Limongi, R. & Rosenthal, B. (2015). Corporate Branding in Facebook Fan Pages. New York: Business Expert Press.
. Boeije, H. (2010). Analysis in Qualitative Research. London: Sage Publications.
. Daymon, C. and Holloway, I. (2011). Qualitative Research Methods in Public Relations and Marketing Communications. Oxon: Routledge.
. Fiske, J. (2003). İletişim Çalışmalarına Giriş. (Translator: Süleyman İrvan). Ankara: Bilim ve Sanat Yayınları.
. Fletcher, J. (2005). The Decorated Body in Ancient Egypt: Hairstyles, cosmetics and tattoos. L. Cleland, M. Harlow, L. Llewellyn-Jones (Ed.), The Clothed Body in the Ancient World. Oxbow Books.
. Freedman, R. (1990). Bodylove. Learning to Like Our Looks and Ourselves. New York: Harper & Row Publishers.
. Hoskins, T. E. (2014). Stitched Up: The Anti-Capitalist Book of Fashion. New York: Palgrave Macmillan.
. Kışlalıoğlu, S. (2010). Kozmetoloji Bilimi. Prof. Dr. Yasemin Yazan (Ed.), Kozmetik Bilimi. İstanbul: Nobel Tıp Kitabevleri.
.Küçükerdoğan, R. (2009). Reklam Nasıl Çözümlenir? İstanbul: Beta Basım.
.Lu, Y. & Liu, X. (2018). Chinese female preference of cosmetic products information channels. Global Knowledge, Memory and Communication, 67 (3): 166-179. DOI: 10.1108/GKMC-04-2017-0042
.McCabe, M., Malefyt, T. & Fabri, A. (2017). Women, make up, and authenticity: Negotiating embodiment and discourses of beauty. Journal of Consumer Culture, 0 (0): 1-22. DOI: 10.1177/1469540517736558
.Muise, A. & Desmarais, S. (2010). Women’s Perceptions and Use of “Anti-Aging” Products. Sex Roles, 63: 126-137. DOI 10.1007/s11199-010-9791-5
.Plowman, K. D. & Winchel, B. (2016). The Social Media Communication Matrix. New York: Business Expert Press.
.Pompper, D. (2017). Rhetoric of Femininity. Female Body Image, Media, and Gender Role Stress / Conflict. London: Lexington Books.
.Pudaruth, S., Juwaheer, T. D., & Seewoo, Y.D. (2015). Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers. Social Responsibility Journal, 11 (1): 179-198. DOI: 10.1108/SRJ-04-2013-0049
.Richardson, N. and Locks, A. (2014). Body Studies. New York: Routledge.
.Ringrow, H. (2016). The Language of Cosmetics Advertising. London: Palgrave Pivot.
.Rohm, A. & Weiss, M. (2014). Herding Cats. A Strategic Approach to Social Media Marketing. New York Business Expert Press.
.Russell, R. (2012). Cosmetics Use: Psychological Perspectives. Encyclopedia of Body Image and Human Appearance Volume 1. Thomas Cash (Ed.), Academic Press: Elsevier. https://doi.org/10.1016/C2010-1-66177-9
.Singhal, A. & Malik, G. (2018). The attitude and purchasing of female consumers towards green marketing related to cosmetic industry. Journal of Science and Technology Policy Management. https://doi.org/10.1108/JSTPM-11-2017-0063
.Souiden, N. & Diagne, M. (2009). Canadian and French men’s consumption of cosmetics: a comparison of their attitudes and motivations. Journal of Consumer Marketing, 26 (2): 97-109. DOI: 10.1108/07363760910940465