Main Article Content

Hikmah Ningsih
Farid Umarella


The utilization of online media, known as Cyber Public Relations (CPR), is the online public relations activities for information dissemination using online media by government institutions as an agenda to build the image of the institution in the public eyes. The purpose of this study was to determine and analyze the model of Cyber ​​Public Relations and the obstacles in utilizing the online media of the DKI Jakarta Provincial Government in building a positive image of the institution. The paradigm used in this research is the constructivist paradigm. This research is using a qualitative research approach with a case study research method. Data collection techniques include: (1) in-depth interviews (2) observations, and (3) study of relevant literature. The process of analyzing qualitative data is carried out in stages: data reduction, then presenting the data and finally verifying (drawing conclusions). The results showed that through two official websites, namely the official website as a data information center and as the official portal for reporting. In addition, it has a number of social media, twitter, facebook, Instagram and YouTube as a means of information to the public. It is also supported by JAKI as an application that is the gateway for the community to access all online services for the DKI Jakarta Provincial Government. Cyber ​​PR is used in synergizing communication between DKI Jakarta regional government and the community so that it can produce a better image of government in the community.

Article Details

How to Cite
Ningsih, H., & Umarella, F. (2020). CYBER PUBLIC RELATIONS MODEL IN BUILDING A POSITIVE IMAGE OF LOCAL GOVERNMENT. Advances in Social Sciences Research Journal, 7(12), 121-134.


Gabrys Jennifer. 2014. Programming Environments: Environmentality And Citizen Sensing In The Smart City. Environment and Planning D: Society and Space 2014, volume 32, pages 30 – 48.
Irawan, Enjang Pera. 2017. “Pemanfaatan Website Pada Aktivitas Cyber PR dalam mendukung e-Government di Pemerintah Kota Tangerang Selatan”. IPKOM (Kemenkominfo), vol,19, no.2, hal. 163-177.
Irawan, Pera Enjang. CSR Based MSME Empowerment through Product Marketing Competency Enhancement by Digital Marketing.International. Journal of Science and Research, ISSN (2319-7064) Vol-7, Issue 8. 2018.
Kusuma Kurniastuti. Activities of the Cyber Public Relations of O Chanel TV in Promoting their Company on the Instagram Social Media. American Journal of Humanities and Social Sciences Research (AJHSSR) Volume-02, Issue-09, pp-50-56. 2018.
Lee, M., Neeley, G. W., & Stewart, K. (2012). The Practice of Government Public Relations. Indiana: Political Science Faculty Publications.
McQuail, Dennis. 2010. McQuail’s Mass Communication Theory. Los Angeles, London, Singapore: Sage
McQuail, D. 2011. Mass Communication Theory. Jakarta: Salemba Humanika.
Meijer, J, Albert, Gil-Garcia, Ramon, J, dan Bolı´var, Rodrı´guez Pedro Manuel. 2015. Smart City Research: Contextual Conditions, Governance Models, and Public Value Assessment. Social Science Computer Review. Hal 1 – 10.
Onggo, Bob Julius. 2004. E-PR Menggapai Publisitas di Era Interaktif Lewat Media Online. Yogyakarta: Andi.
Sabena. The Disclosure of the Self-Concept of Women Politicians in Leading Political Parties. International Journal of Management Sciences and Business Research, Vol-8, Issue 10
Yin, Robert K (2015). Studi Kasus Desain dan Metode. Depok: RajaGrafindo Persada.
Undang Undang No. 14 Tahun 2008 tentang keterbukaan informasi publik.
Undang Undang No. 29 tahun 2007 tentang Pemerintahan Provinsi Daerah Khusus Ibukota Jakarta sebagai Ibukota Negara Kesatuan Republik Indonesia
Undang-Undang Pemerintah Daerah 23 tahun 2014 tentang Pemerintah Daerah dapat memanfaatkan teknologi informasi dan komunikasi dalam penyelenggaraan pelayanan publik
Akbar, Adhitya. 2020. Kepadatan Penduduk DKI Jakarta saat ini mencapai 16.704 jiwa/km². Available at:
Official website of Available at:
Official website of Available at:

DB Error: Unknown column 'Array' in 'where clause'