Main Article Content
Currently, there is little doubt that factors such as intensifying competition, high job turnovers, increased market diversity and technological advances demand the present organizations to invest in strategies that encourage customer-centric behaviors. To overcome these challenges and ensure employees to be more customer-oriented, the present author suggests integrated solutions based on prior major motivation theories such as Theory X and Y, Maslow's theory and Herzberg's two factor theory. As a result, the present research explains methods that companies can use to ensure that employees are motivated and satisfied, insisting that employee satisfaction and motivation play a huge role in ensuring that the organization is running smoothly and effectively. Also, the present author points out that adopting better employee incentive programs motivate employees to embrace practices that ensure customer satisfaction and company productivity. Organizations that fail to use the most appropriate incentives to drive their employees suffer huge losses.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.