Exploring The Importance Of Online Reviews On Price

Main Article Content

Qiuyi Chen
Jiaye Tang
Muhammad Furqan
Paul D. Berger

Abstract

This paper considers the importance of online reviews and their effects on different parameters of a business’ product or service. We use Airbnb as our source of data and tested customer reviews and other variables within the business to determine their influence on Airbnb’s price. We performed our study primarily by using stepwise regression analyses. The results of our analysis are potentially helpful for businesses to develop their marketing and pricing strategies based on how significant variables are.

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How to Cite
Chen, Q. ., Tang, J. ., Furqan, M. ., & Berger, P. D. (2020). Exploring The Importance Of Online Reviews On Price. Advances in Social Sciences Research Journal, 7(3), 438–447. https://doi.org/10.14738/assrj.73.8017
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