Influence of marketing in New Product Development

  • Tamoor Danish Riphah International University
Keywords: Concluded, Impact, Substantial job

Abstract

Several marketing researchers have concluded that in many organizations the position of marketing decreases and loses its impact. If marketing plays (or should play) a substantial job inside the firm, this capability should have a noticeable voice in new product development (NPD).

Keywords: Concluded, Impact, Substantial job

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Published
2020-03-17