Influence of marketing in New Product Development
Keywords:Concluded, Impact, Substantial job
Several marketing researchers have concluded that in many organizations the position of marketing decreases and loses its impact. If marketing plays (or should play) a substantial job inside the firm, this capability should have a noticeable voice in new product development (NPD).
Keywords: Concluded, Impact, Substantial job
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Zhang, H. (2012). The Influence of Marketing in New Product Development.
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