Community Service to Improve Regional Product Development in Tuban, East Java Indonesia


  • Muslichah Erma W. Bhayangkara University
  • Nova R
  • Agus Slamet



Community service, e-commerce, marketing and management


Batik has been designated by UNESCO as a Humanitarian Heritage for Oral and Non-Buddhist Culture (Masterpieces of the Oral and Intangible Heritage of Humanity). Tuban is one of the cities in Indonesia that produces superior Gedog batik products. Batik is a fabric drawn with a night that has certain peculiarities. The Regional Superior Product Development Program is a community service program with the aim of advancing the Tuban area through its batik products. The problem of partners in this production is the production process, marketing, operational activities, market penetration and also community resources. The results of this activity are (1) Counseling, practice, and assistance in increasing knowledge in the field of colouring and design. (2) Counselling, practice, and assistance in enhancing knowledge in the operational functions of HR management, Marketing, Finance and information and production. Knowledge and ability to manage a business with the knowledge of operational functions of basic knowledge management that is very necessary for managing businesses that must be owned by all organizational structures in the company. Orderliness in making financial and tax reports. Knowledge, ability and preventive measures to overcome problems from receiving raw materials to marketing.

Author Biography

Muslichah Erma W., Bhayangkara University

Department of Management, Economic Faculty
Bhayangkara University Indonesia.


[1]. Caison, David, and Audrey Gilmore, 2000, "Marketing at the Interface: Not "What", But "How"",Journal of Marketing Theory and Practice, Spring 2000, pp. 1-7.
[2]. Chan, Caroline and Paula M. C. Swatman, 1999,"B2B E-Commerce Implementation: The Case of BHP Steel", Working Paper, November 1999,
[3]. Chau, Y.K., 2001, "Inhibitors to EDI Adoption in Small Businesses: An Empirical Investigation", The Journal of Electronic Commerce Research,
[4]. Clarke, R, 1999, A Primer in Diffusion of Innovations Theory,
[5]. Frambach, Rudd T. and Niels Schillewaert, 1999, "Organizational Innovation Adoption: A Multi-Level Framework of Determinants and Opportunities for Future Research." Working Papers, ISBM Report 29-1999, The Pennsylvania State University,
[6]. Hari, Y., Dewi, L. P., Santi, C., & Sembiring, M. J. (2018). Improving Financial Marketing And Accountability With Technology Penetration For The Bag SMEs Community In Gresik, Jawa Timur. Advances in Social Sciences Research Journal, 5(10).
[7]. Hari, Y., & Dewi, L. P. (2018). Forecasting System Approach for Stock Trading with Relative Strength Index and Moving Average Indicator. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 10(2-3), 25-29.
[8]. Iivari, J. and Marius Janson, 2001, "Analysis of Electronic Commerce Adopter Categories In Retailing: The Case of Automobile Dealerships", Working Paper
[9]. JEffcoate, J.,C. Chappel, and S. Feindt, 2000, “Attitudes towards Process Improvement among SMEs Involved ini E-Commerce”, Knowledge and Process Management, Vol. 7, No. 3.
[10]. Kendall, J., Lai Lai Tung, Khoon Hui Chua, Dennis Chia Hong Ng, and Susan Meng Tan. 2001 “Electronic Commerce adoption by SMEs in Singpore”, Proceeding of the 34th Hawaii Intenational Conference on System Science, 2001,
[11]. Kotler Philip, 2000, Marketing Management, The Millenium Edition. New Jersey: Prentice-Hall International, Inc.
[12]. Lee, Jungwoo and Seung Ik Baek, 2000, “Adoption of Internet Technologies in Small Business”, Working Paper, Hanyang University,
[13]. Loudon, David and Albert J. Della Bitta, 1993, Consumer Behavior; Concept and Applications, 4th Edition, Tokyo: McGraw-Hill Book Company
[14]. Magnusson, Monika, 2001, “E-Commerce in Small Bussinesses-Focusing on Adoption and Implementation”, 1st Nordic Workshop on Electronic Commerce, may 28-29, 2001, Halmstad-Sweden,
[15]. Moleong, Lexy J., 2000, Metode Penelitian Kualitatif, Edisi I, Bandung: Remaja Rosdakarya Offset.
[16]. Paré, G., 2003, December, “Enhancing the Rigor of qualitative research: Application of a case methodology to build theories of IT implementation”, The Qualitative Report, 7 (4),
[17]. Prescott, M.B. and C. Van Slyke, 2001, “The internet as an innovation”, Paper, University of South Florida,
[18]. Sathye, M and Diana Beal, 2001, "Adoption of Electronic Commerce by SMEs: Australian Evidence", Journal of E-Business, Vol. 1, Issue 1, June 2001.
[19]. Scupala, Ada, 2002, "Adoption Issues of Business-to-Business Internet Commerce in European SMEs", Proceedings of the 35th Hawaii international Conference on System Sciences - 2002,
[20]. Steinhoff, Dan, 1982, Small Business Management Fundamentals, Third Edition,Singapore: McGraw-Hill Book Company.
[21]. The Asia Foundation, 2002, SMEs and E-commerce in indonesia,
[22]. Undang-undang Republik Indonesia No 9 Tahun 1995 tentang Usaha Kecil, Tambahan Lembaran Negara RI 3611,
[23]. Undang-undang Republik Indonesia No 25 Tahun 1992 tentang Perkoperasian, Tambahan Lembaran Negara RI Nomor 3502, Surabaya: Arkola.
[24]. Vieyra, Pamela Barnes, and Cindy Claycomb, "Business-to-Business E-commerce: Models and Managerial Decisions" Business Horizon, May-June 2001, pp. 13-20.
[25]. Yau, Oliver B., 2001, "An Empirical Investigation of The Impact of Business-to-Business (B2B) Electronic Commerce (E-Commerce) Adoption on The Business Operation of Hong Kong Manufactures”, Working Paper 2002-02, Centre of Business Analysis and Research (Cobar),University of South Australia.




How to Cite

W., M. E., Retnowati, N. ., & Slamet, A. (2019). Community Service to Improve Regional Product Development in Tuban, East Java Indonesia . Advances in Social Sciences Research Journal, 6(10), 239–248.