THE ART OF PERSUASION: PATHETIC APPEAL VIS-À-VIS ETHICAL AND LOGICAL CONSIDERATIONS

Main Article Content

Yakobo Mutiti

Abstract

ABSTRACT


Short story writing is a literary art whose creativity heavily depends upon the interplay between the writer and his influence upon the reader. There are four modes of discourse employed in creative writing: exposition, description, narration and persuasion. Exposition is concerned with the layout, style and organisation of events and the actors within them. It is the immediate revelation to the readers of the setting and other background information that is necessary for understanding the plot. Description employs the use of language terms in ‘graphical’ or picturesque representation of something or someone through detailed characterisation of colour, motion, sound, taste, smell and touch. Narration is the telling of a story in fiction, non-fiction, poetry or drama. Persuasion is a form of argumentation where the language employed is intended to convince, principally through appeals to reason or to emotion. This study is focalized on the mode of persuasion with the rhetorical and classical theories as the point of reference. The Greek philosopher Aristotle upheld the view that narration, whose essential purpose is to become persuasive, could only enjoy viability if it possessed the following appeals: ethos, logos, pathos and kairos. This study was a confirmation of Aristotle’s contention across first language and second language English readers; this was underscored by an annexed anthology within the study, depicting divergent fictional settings and all emanating from the same writer, to which reading subjects from these variegated contexts were exposed. Thereafter comprehensive questionnaire covering various dimensions of ethos, logos, pathos and kairos was used to elicit the reader responses in regard to their appreciation and understanding of story. The study is useful not only in cementing the classical tradition, but also as an indication that even in modern rhetoric, logos and kairos must be regarded as basic in any communication while ethos and pathos are mainly appellative, although of relative importance.

Article Details

How to Cite
Mutiti, Y. (2019). THE ART OF PERSUASION: PATHETIC APPEAL VIS-À-VIS ETHICAL AND LOGICAL CONSIDERATIONS. Advances in Social Sciences Research Journal, 6(10), 413–422. https://doi.org/10.14738/assrj.610.7164
Section
Articles

References

Weller S., Romney A 1988. Systematic Data Collection (Qualitative Research Methods Series 10).Thousand Oaks, California: SAGE Publications, ISBN 0-8039-3074-7
Fasold R, 1990. The Sociolinguistics of Language. Basil Blackwell Ltd. USA
Muller GH, Wiener HS, 2006. The Short Prose Reader Examination Copy Eleventh Edition.The McGraw-Hill Companies Inc. New York USA
Yule G., 1995. The Study of Language Cambridge University Press, UK
Bloomfield L, 1933.Language. New York: Henry Holt and Company.
Brown G and Yule G. 1983. Discourse Analysis. Cambridge University Press.
Chambers JK and Trudgill, P. 1980. Dialectology. Cambridge University Press.
Chappell VA and Gillam AM, 2002. Instructor’s Manual, Reading Rhetorically. Pearson Education USA.
Corbett EPJ, “Introduction.” 1985. Rhetorical Analyses of Literary Works, ed. By E. Corbett.Oxford Univ. Press.
Downes W.,1984. Language and Society. Fontana Paperbacks.