Effect of Service Quality on Customer Satisfaction and Organizational Growth

Main Article Content

M. Edwin Agwu
H. N. Onwuegbuzie
A. Y. Onasanya

Abstract

Service quality and customer satisfaction are two very important concepts which plays crucial roles in organizational management and sustenance. The operating environments as well as high levels of competition are forces that are compelling organizational managers to adhere strictly to excellent services in order to achieve high level of customer satisfaction. Expectations in most cases do not match realities in terms of product quality and the services therein and organizational managers lacking behind in this often feel the impacts on their financial bottom line. This paper among others recommends total overhaul of the service qualities in all tiers of marketing management to ensure unmatched satisfaction thereby creating bigger market share.

Article Details

How to Cite
Agwu, M. E., Onwuegbuzie, H. N., & Onasanya, A. Y. (2017). Effect of Service Quality on Customer Satisfaction and Organizational Growth. Advances in Social Sciences Research Journal, 4(25). https://doi.org/10.14738/assrj.425.4015
Section
Articles
Author Biography

M. Edwin Agwu, Lagos Business School, Pan-Atlantic University Faculty of Sustainability and Strategy KM 22, Lekki-Epe Expressway, Ajah, Eti-Osa, Ibeju Lekki, Lagos, Nigeria

Professor Edwin Agwu

Lagos Business School, Pan-Atlantic University
Faculty of Sustainability and Strategy
KM 22, Lekki-Epe Expressway, Ajah,
Eti-Osa, Ibeju Lekki, Lagos, Nigeria