The Common Good: Collaborative Corporate Citizenship


  • Josephine Chinying Lang S3-B2B-65, Nanyang Business School Nanyang Technological University Nanyang Avenue Singapore



Corporate Social Responsibility, Stakeholder Activism, The Common Good, Collaborative Corporate Citizenship


I propose a model of emergent collaborative corporate citizenship (CCC) in which organizations jointly develop dynamic capabilities to address social and environmental concerns through collaborative sense-making and collaborative actions. Using a complexity science framework, I describe how the system conditions of organizational diversity and an economy of interdependence enhance the capability for organizing around responses to social and environmental imperatives. Inter-organizational collective actions magnify and intensify how organizations modify their strategies to incorporate social and environmental considerations. As organizations collaboratively modify their sense-making mechanisms, amend their decision criteria, and adapt their operational routines to incorporate social and environmental responsiveness, the larger business system is thereby changed.




How to Cite

Lang, J. C. (2023). The Common Good: Collaborative Corporate Citizenship. Advances in Social Sciences Research Journal, 10(1), 510–527.