Exploring Destination Attractiveness as a Future Senior-Friendly Destination: The Case of Langkawi Island

Authors

  • Hassnah Wee Faculty of Hotel & Tourism Management Universiti Teknologi MARA Cawangan Selangor; Malaysia
  • Nabila Zulkifli Faculty of Hotel & Tourism Management Universiti Teknologi MARA Cawangan Selangor; Malaysia
  • Muhammad Aniq Anas Zakaria Faculty of Hotel & Tourism Management Universiti Teknologi MARA Cawangan Selangor; Malaysia
  • Nurul Atiqah Azhar Faculty of Hotel & Tourism Management Universiti Teknologi MARA Cawangan Selangor; Malaysia
  • Muhammad Fahmi Yunus Faculty of Hotel & Tourism Management Universiti Teknologi MARA Cawangan Selangor; Malaysia
  • Nurul Farah Izzah Zailani School of Hospitality and Creative Arts Management and Science University, Shah Alam; Malaysia

DOI:

https://doi.org/10.14738/assrj.99.13198

Keywords:

Destination Attribute, Senior-friendly Destination, Island Tourism, Langkawi

Abstract

The goal of this research is to look into Langkawi's desirability as a potential senior-friendly destination in Malaysia through the eyes of a middle-aged tourist. The four attractiveness dimensions of a prospective senior-friendly location developed in the research framework are attractions, accessibility, amenities, and complementary services. Malaysians aged 40 to 54 make up the study's sample population. The descriptive analysis is used in the study to expand on the data and interpret it into findings.  One hundred twenty-six respondents found that attractions are the most impactful feature of a senior-friendly destination. Various cultural and historical monuments, such as Makam Mahsuri and Padang Mat Sirat, influenced middle-aged travellers' preferences and choices. The result also highlights four attractive factors that players in the Langkawi tourism industry can employ to increase tourist satisfaction and obtain a competitive advantage over other tourism locations. Stakeholders should work to improve the destination's attractiveness to fulfil the needs of senior tourists and make it a future senior-friendly attraction by 2050. The study results provide an opportunity for theoretical expansion in the highlighted academic and practical implications.

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Published

2022-10-05

How to Cite

Wee, H., Zulkifli, N. ., Zakaria, M. A. A. ., Azhar, N. A. ., Yunus, M. F. ., & Zailani, N. F. I. (2022). Exploring Destination Attractiveness as a Future Senior-Friendly Destination: The Case of Langkawi Island . Advances in Social Sciences Research Journal, 9(9), 529–543. https://doi.org/10.14738/assrj.99.13198

Issue

Vol. 9 No. 9 (2022): Advances in Social Sciences Research Journal

Section

Articles

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Copyright (c) 2022 Hassnah Wee, Nabila Zulkifli, Muhammad Aniq Anas Zakaria, Nurul Atiqah Azhar, Muhammad Fahmi Yunus, Nurul Farah Izzah Zailani

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