Haier: A Hammer Turned a Company into Billion Dollar

Authors

  • Bilal Durrani Superior University
  • Muhammad Kamran Saeed Superior University
  • Kashif Mahmood Assistant Professor, Superior University Lahore

DOI:

https://doi.org/10.14738/assrj.97.12581

Abstract

This case study examines the key strategic roles of Haier Pakistan management in overcoming the Chinese products image in Pakistani consumers. The case revolves around a MNC company which entered in Pakistan and faced the issue of bad word of mouth regarding Chinese Brand/Products. The benefits of case study is it will help the reader to better understand what needs to be done in marketing a product, what strategies should be used to overcome a bad word of mouth and make the company grow.

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Published

2022-07-18

How to Cite

Durrani, B., Saeed, M. K., & Mahmood, K. (2022). Haier: A Hammer Turned a Company into Billion Dollar. Advances in Social Sciences Research Journal, 9(7), 132–146. https://doi.org/10.14738/assrj.97.12581

Issue

Vol. 9 No. 7 (2022): Advances in Social Sciences Research Journal

Section

Articles

License

Copyright (c) 2022 Bilal Durrani, Muhammad Kamran Saeed

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