SAYL, ZINEB, Department of Economics and Management, Ibn Zohr University, Agadir, Morocco, Morocco
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Archives of Business Research Vol. 10 No. 1 (2022): Archives of Business Research - Articles
The International business environments of franchising in BRICS economies
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Archives of Business Research Vol. 10 No. 4 (2022): Archives of Business Research - Articles
Standardization and Adaptation of International Franchising in Morocco: The case of fast food franchises
Abstract PDF